InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. Waterfalls describe the linear queues many publishers use to fill ad space. No wonder less than 0.01

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. GPT calls the Google Ad Manager ( ad server ) and sends the secured bids for secondary auction.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Google ADX is indisputably one of the best ad exchanges out there.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40