Digiday

JUNE 6, 2022

To do this, the publisher’s ad op execs use the tech to manage, sell and optimize available ad space for its Athena ad unit on its sites like SB Nation and The Verge as well as from the premium publishers that make up the national and local ad marketplace, Concert. The SSP is an extension of this marketplace.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. How Does Demand-Path Optimization Work?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Sell-Side vs. Buy-Side Programmatic Platforms.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. Adtelligent also won awards as one of the fastest-growing US companies in 2016. The one offering the best price will get this ad space.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Lemonads

JANUARY 3, 2021

This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40