AdExchanger
MAY 22, 2024
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever.
Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.
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Ad Monsters
APRIL 20, 2023
It is illegal, for example, for advertisers to use language in their ads suggesting that jobs, housing, or credit opportunities are being offered to people of a certain race, gender, or age or in other protected categories. But ad targeting means that advertisers can hide their preferences in the algorithm.
Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).
Digiday
JULY 17, 2022
Apollo was incubated within Anomaly (now a Stagwell agency) around 2016 but was never owned by the agency. Jim Caruso, co-founder and CEO of Apollo Group, has some history with Stagwell — or at least part of its predecessor company. The two have been working together, but this represents a full merging of the companies.
All About Advertising Law
AUGUST 12, 2022
As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”.
Ad Monsters
APRIL 20, 2023
It is illegal, for example, for advertisers to use language in their ads suggesting that jobs, housing, or credit opportunities are being offered to people of a certain race, gender, or age or in other protected categories. But ad targeting means that advertisers can hide their preferences in the algorithm.
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