illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Microsoft Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Automatad Inc.

JANUARY 24, 2022

Formerly known as Demand Media, Leaf Group has worked really hard since 2016 to change its perception as an SEO-focused content farm and become a commerce-driven media company. Summed up as surveillance-based advertising, the practice of hoarding personal data to promote ad targeting and user engagement is ruining the internet. .

Advertising 52

Advertising SEO Pop-Up Electronics 52

Karola Karlson

FEBRUARY 1, 2021

For quick reference, here are the currently available Facebook ad placements: Facebook Desktop newsfeed Facebook Mobile newsfeed Instant Articles In-stream videos Facebook Desktop right column Instagram feed Instagram Stories Facebook Audience Network Facebook Messenger home Messenger Sponsored messages. Find every ads’ relevance score.

CPC 52

CPC CPM Click Through Rate Audience 52

Digiday

JULY 17, 2022

Apollo was incubated within Anomaly (now a Stagwell agency) around 2016 but was never owned by the agency. Jim Caruso, co-founder and CEO of Apollo Group, has some history with Stagwell — or at least part of its predecessor company. The two have been working together, but this represents a full merging of the companies.

Retargeting 77

Retargeting Agency Media Ad Targeting 77

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

AdvertiseMint

JANUARY 27, 2022

The bill specifies that a platform or provider cannot provide an advertiser or third party with this data, and they may not target, optimize, or analyze advertising on the basis of it. The Banning Surveillance Advertising Act defines some examples of contextual information that it does not prohibit for ad targeting: .

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

FEBRUARY 7, 2025

M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services. But the New York Times said its ad products continued to deliver even in the face of this challenging environment, growing its digital ad revenue by 9.5 percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52

Digiday

DECEMBER 19, 2022

Even before the pandemic, news publishers were thriving in a chaotic post-2016 political climate. This “registration wall” tactic gives the publication access to additional first-party data that is collected in the sign-up process, which can then be used to bolster ad-targeting capabilities and serve more relevant content to its user base.

Audience 69

Audience Finance Impressions Entertainment 69