2016 Ad Targeting Audience 
AdExchanger
MAY 22, 2024
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever.
Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.
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Clearcode
JANUARY 22, 2023
If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.
Ad Monsters
APRIL 20, 2023
It is illegal, for example, for advertisers to use language in their ads suggesting that jobs, housing, or credit opportunities are being offered to people of a certain race, gender, or age or in other protected categories. But ad targeting means that advertisers can hide their preferences in the algorithm.
All About Advertising Law
AUGUST 12, 2022
The case is more clear-cut, according to the CFPB, when the digital marketing provider determines which specific consumers should see digital advertisements, such as suggesting to the covered persons which users are the most appropriate audience for the advertisement, rather than receiving direction from the covered person.
Ad Monsters
APRIL 20, 2023
It is illegal, for example, for advertisers to use language in their ads suggesting that jobs, housing, or credit opportunities are being offered to people of a certain race, gender, or age or in other protected categories. But ad targeting means that advertisers can hide their preferences in the algorithm.
illumin
JUNE 7, 2018
It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. For that reason, maintaining hierarchy in display ad structure is important. Display Network.
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