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Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

Formerly known as Demand Media, Leaf Group has worked really hard since 2016 to change its perception as an SEO-focused content farm and become a commerce-driven media company. Summed up as surveillance-based advertising, the practice of hoarding personal data to promote ad targeting and user engagement is ruining the internet. .

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

Quick tip: One of the fastest ways to lower your Facebook ads cost is to improve your Facebook campaign structure and review your Facebook ad metrics. Start with this Facebook ad audit to ensure you’ve got everything set up correctly. You should now be ready to pay up to $3 per ad click.

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The Banning Surveillance Advertising Act of 2022 Explained

AdvertiseMint

The bill specifies that a platform or provider cannot provide an advertiser or third party with this data, and they may not target, optimize, or analyze advertising on the basis of it. The Banning Surveillance Advertising Act defines some examples of contextual information that it does not prohibit for ad targeting: .