VideoWeek

JUNE 12, 2024

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. Catz didn’t give any further details on the timing of the wind down, what it plans to do with its advertising related assets, or what will happen to clients working with Oracle Advertising.

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NOVEMBER 4, 2016

to £3.6bn ($4.7bn) for the third quarter of 2016 as it benefitted largely from the weakening pound. By James Whyms and Luke Power at Ciesco WPP, the world’s largest marketing group, reported revenue growth of 23.4% The underlying like-for-like, or organic, revenue growth was 3.2%.

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NOVEMBER 15, 2016

My fave ads of 2016 are: IKEA Sweden ‘Let’s Relax’ Never was a truer word spoken in an ad. Under Armor USA Phelps/Gymnastics For me, Under Armor has totally stolen Nike and adidas’s sports advertising crown. Someone had to kill the irritating food selfie. Well done IKEA! They’ve developed a new visual language based on.

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DECEMBER 5, 2016

Best ads of 2016 Air Max 2017 It’s rare that advertising transcends the product it’s selling, but that is the case here. The piece is mesmerizing and becomes almost like a piece of art. All at the same time as communicating what it would feel like to wear the new AirMax. The craft here is.

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NOVEMBER 2, 2016

We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and Sisters. I’ve chosen three films which are all long format, and absolutely beautiful to look.

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Ad Rants

AUGUST 16, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2001), Money Monopoly (2016-present), Coast To V.I.P. However, these lotteries are more than just cash cows for different lucky members of society.

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Ad Rants

SEPTEMBER 20, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2001), Money Monopoly (2016-present), Coast To V.I.P. However, these lotteries are more than just cash cows for different lucky members of society.

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Fuel Lines

AUGUST 4, 2015

The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016. ” – Business Insider.

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DECEMBER 16, 2016

Best of 2016? Two blockbusters grabbed my attention and stuck in my mind. Kenzo blew the doors off a dusty genre. Superhumans from Channel 4 gets better with every watch. And one relevant and radical activity that I admire is REI’s Black Friday initiative. Hats off to all. Rick Chant is a co-founder.

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FEBRUARY 2, 2016

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas campaign from PR agency Taylor Herring (as did most of the rest of the world).

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MARCH 7, 2017

WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 However, CEO Martin Sorrell warned of a slowdown in growth in 2017 due to political uncertainties and a slow start to the year,

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APRIL 28, 2022

Katie Elliott is the first person to take on the role since Sara Tate stepped down in 2016, and only the second person ever to be MD at Mother. Elliott, who joined Mother from MullenLowe in 2016, will work with the London partners, The post Katie Elliott is Mother London’s first MD since 2016 first appeared on More About Advertising.

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SEPTEMBER 22, 2020

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is running a pitch for its $2.1bn US media account following its merger with Sprint.

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JANUARY 19, 2017

Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a.

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NOVEMBER 9, 2016

Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working on brands including Perrier, Scrabble, Coca-Cola and Ford. Jealousy is a good criteria when it comes to selecting the best campaigns. These are the three campaigns that clearly made me jealous. Surprisingly, I have selected.

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NOVEMBER 3, 2016

I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up to them, not down to award winning work for dog shelters and glue companies. Wieden’s P&G Olympic mum’s spot is well worn territory – but a truly global effort that pulls the heart strings The.

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Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. In 2016, for example, Oracle acquired social sharing widget AddThis as a way to add data to its Data Cloud and help inform ad buys.

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GDPR MarTech Advertising 117

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., The post Looka Inc.

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Ad Monsters

JULY 24, 2024

The American Privacy Rights Act (APRA) could drastically change digital advertising. If passed, APRA could significantly impact advertising by defining sensitive data as “online activities over time and across third-party websites,” requiring express consent for its collection or sharing. The race to a federal U.S.

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Digiday

SEPTEMBER 22, 2024

Since 2016, StreamElements has provided tools and services to help connect livestreamers with brands and potential advertisers. At TwitchCon on Sunday, Sept. 22, the livestreaming services provider StreamElements announced a new “side sponsorship” tool intended to help online creators work with multiple brands simultaneously.

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NOVEMBER 1, 2016

It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms of its Openreach network. Can TalkTalk walk the walk though?

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VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. As a result, internet advertising revenues grew 10.8 percent, as recessionary fears loomed over advertising budgets.

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Ad Monsters

APRIL 20, 2023

It’s a problem when journalists at prominent publications warn consumers not to purchase items they see advertised online because the products are likely to be overpriced and kind of suck. First, Julia Angwin of the New York Times wrote an article warning consumers not to purchase stuff they see advertised online.

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Basis

JULY 27, 2022

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up rates in multiple areas. 2022 Midterm Election Advertising Overview. 2022 Midterm Election Advertising Overview. Political CTV ad spend is expected to top $1.5B

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Ad Badger

DECEMBER 19, 2024

Read More Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now [The PPC Den Podcast] The post Is Your Amazon Listing Stuck in 2016? SUBSCRIBE In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon.

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AUGUST 13, 2021

The appointment sees the account move back to Publicis from WPP, and brings together the media with the creative business, which Publicis Groupe has handled since 2016. The post Publicis wins 0m Walmart US media planning and buying first appeared on More About Advertising.

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Martech Series

SEPTEMBER 14, 2022

Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company. She replaces James Rooke, who recently took on the role of president, Comcast Advertising. Midha will report to Comcast Advertising President James Rooke.

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Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” Among the findings: Although 55% of ads featured women, men were 1.5X

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Basis

AUGUST 29, 2022

The 2022 US midterm elections are rapidly approaching, and political advertisers are looking for any edge they can get to boost their campaigns. To get all the latest on the factors, trends, and projections shaping the political ad world, we spoke with political advertising expert Grace Briscoe, Basis Technologies’ SVP of Client Development.

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OCTOBER 3, 2016

First up is Brothers and Sisters for cinema advertising firm Pearl & Dean, an attempt to recapture the magic of ye. There was an outbreak of good ads in September and here are three; all very different but examples of the agency being set a challenging task and coming up with a highly creative answer.

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Basis

FEBRUARY 20, 2023

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity ), is a top digital advertising trend to watch as we move through 2023. But what consumer listening habits can marketers tap into to drive performance? Hint: very.) (Hint: very.)

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Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. New research has found that podcast advertising delivers 4.9

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Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

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Advertising Click Through Rate Display Advertising ROI 102

Digiday

JANUARY 25, 2023

Twitter’s new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it’ll take more than tech partners to win a bigger share of their wallets. advertisers for ads in users’ home feeds and later to other parts of Twitter like profiles and search ads. of all digital ad spend.

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Advertising Viewability Media Marketing 94

Martech

SEPTEMBER 27, 2024

The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising. Ali moved into marketing consulting under the name Schwanke Marketing, then in 2016 launched her current business, Simple Strat. That led me to an agency.

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Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Microsoft acquired LinkedIn in 2016.

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MARCH 31, 2022

In 2016, talent churn was only the fourth-highest concern among advertisers, while in 2018, it was third, The post ID Comms: talent churn is now biggest issue for advertisers first appeared on More About Advertising.

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