Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

FEBRUARY 28, 2023

Magnite , the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer. Marketing Technology News: Informatica Recognizes the Most Influential Data Leaders of 2022 Buonasera has more than a decade of advertising technology experience.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. Increasingly, shorter video ads are the best option for advertisers. were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Ad Monsters

OCTOBER 15, 2024

Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. As we hit the home stretch in the Presidential election and other federal and statewide races, digital advertising spend continues to flourish. The good news is that candidates can — and should — advertise on both.

Cookies 111

Cookies Audience Advertising Impressions 111

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

MediaFuse

AUGUST 19, 2015

billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Advertisers are not guaranteed to be on a specific publisher’s website or to receive a specific quantity of impressions.

Impressions 52

Impressions Ad network CPM Data Management Platform 52

InMobi

SEPTEMBER 19, 2016

On taking a deeper look and analysing millions of video ad impressions delivered by our network, we extrapolated some actionable insights for our advertisers. 2016 [2] Ooyala, 2016 Based on these insights, we present to you the infographic, “The Hurried Indian”. You can download this infographic from here. [1]

Video Ads 52

Video Ads Impressions Advertising 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. That was seven years ago!

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising.

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

Clearcode

SEPTEMBER 1, 2022

The programmatic advertising industry is not without its fair share of challenges. From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. Business Benefits for Advertisers. Key Points. Table Of Contents. What’s Next?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Brid.tv

OCTOBER 10, 2024

Video advertising is more popular than ever. Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. (And 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. Heres how AI and machine learning are transforming video advertising metrics: 1.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Facebook Carousel Ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now. hide ] What Is a Programmatic Advertising Platform? How Do Programmatic Advertising Platforms Work?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. In fact, VAST ads load within 0.06 seconds, according to InMobi data.

Viewability 52

Viewability Cookies Impressions Ad network 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

All About Advertising Law

MARCH 26, 2021

Rogers involved a claim by actress Ginger Rogers that a film titled Ginger and Fred violated the Lanham Act by creating the false impression that she sponsored the movie. Grimaldi , 875 F.2d 2d 994 (2d Cir. See VIP Prods., Jack Daniel’s Props., LEXIS 13387 (D. ” Louis Vuitton Malletier, S.A. My Other Bag, Inc. ,

Impressions 59

Impressions Communications 59

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

OCTOBER 11, 2022

Apple doesn’t break out the advertising revenue generated by its existing ads business which predominantly consists of selling search ads on the App Store as well as a tie-up with NBCUniversal that lets its sales team sell inventory on apps such as Apple News. Rising mobile numbers.

Agency 90

Agency Media Demand Side Platform Ad Tech 90

Single Grain

AUGUST 23, 2019

Storytelling goes beyond advertising; it makes people trust your brand much more easily. If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. Storytelling Formats for Advertisers. It adds a human element to your content and, thus, brand.

Marketing 111

Marketing Audience Banner Impressions 111

VideoWeek

AUGUST 1, 2023

Scibids uses AI to automate and optimise advertisers’ programmatic buying in a cookieless manner. Using DSP impression-level data feeds, first-party data and measurement data provided by brands and agencies, the AI generates custom bidding algorithms for clients, aligned with their KPIs. “The million, up 22 percent YoY.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. That’s the game, just learn fast.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

JULY 27, 2022

Geopath used to be known as the rather uninteresting name of Traffic Audit Bureau until 2016, and its mission was to simply count the traffic passing the billboards of its member companies, the largest three remain Lamar, Clear Channel Outdoor and Outfront. Michael Lieberman, U.S. That said, he does think Geopath is getting the job done. . “We’ve

Media 69

Media Food Agency Ad Tech 69

Advertising to Baby Boomers

MARCH 15, 2017

By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% By Chuck Nyren … Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth.

Healthcare 40

Healthcare Impressions Agency Media 40

All About Advertising Law

MAY 7, 2018

Our Canadian partner in the Global Advertising Lawyers Alliance (GALA) wrote this post about influencer disclosure practices in Canada that we wanted to share with you. On that basis, disclosure of any material connection is necessary to keep the general impression created by the influencer’s content from being false or misleading.

Impressions 40

Impressions Advertising 40

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. And OpenRTB?

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

FEBRUARY 13, 2023

It’s about leveraging the Super Bowl to drive impressions, reach and engagement, said Justin Reekie, vp of marketing at Tushy, who added that finding a way to get people to engage with the brand does more to drive engagement than a traditional 30-second spot. It doesn’t cost millions,” said Julie Anderla, vp of marketing at Anytime Fitness.

Marketing 69

Marketing Brand Awareness Retail Agency 69