InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Advertising to Baby Boomers

DECEMBER 29, 2015

From April: Chasing the grey yen Japanese firms have wisdom to hand down about selling to the elderly Coming in 2016: Advertising in the Aging Society Population aging is a powerful megatrend affecting many countries around the world. Not about advertising, mostly fun slices-of-life. I also blog at Huffington Post.

Advertising 40

Advertising Mobile Ads 40

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Programmatic will take over the advertising world (including TV, radio, print, etc.)

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What Are Mobile IDs? What’s Happening With Mobile IDs?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. Why are end cards important?

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. It's important that advertisers reach these mobile shoppers to encourage mobile purchases or drive them in-store.

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

InMobi

MAY 29, 2018

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. with targeted advertising.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

NOVEMBER 20, 2019

How to Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? Current State of Auto Advertising on Mobile In the world of digital advertising, auto is a top spender.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Lemonads

JULY 14, 2020

If the issue is not addressed, projections suggest that ad fraud can cost a staggering $100 billion in 2023 , which is equivalent to almost $274 million every single day. In simple terms, ad fraud is already a major problem that affects all advertisers, publishers, and networks on a global scale.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

InMobi

APRIL 23, 2019

On the monetization front, in-app advertising remains ascendant. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

FEBRUARY 7, 2022

Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 billion, including $43 billion from search advertising . TCF (Transparency & Consent Framework) is responsible for facilitating users’ preferences in personalized advertising during r eal-time bidding. . Programmatic Video Ad Spending.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

SEPTEMBER 23, 2020

As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? Using InMobi Pulse, InMobi’s mobile market research solution, we polled 4,200 Americans in August and September.

Advertising 52

Advertising Education Mobile Ads Audience 52

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

Ad Tech 52

Ad Tech Retail Media Agency 52