Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6%

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Advertising Marketing CPC ROI 98

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. Increasingly, shorter video ads are the best option for advertisers.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Martech Series

FEBRUARY 28, 2023

Magnite , the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer. Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

InMobi

AUGUST 11, 2017

And as a result, many mobile advertisers have pivoted to mobile-first advertising formats. It is estimated that between 2016 and 2020, the number of digital video viewers will reach 235.9 The rise of mobile video advertising in the U.S. In 2012, U.S. Now, in 2017, adults are spending 1.5

Viewability 52

Viewability Advertising Video Ads Retail 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. close to half of all video ad inventory is fullscreen now. In the U.S. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

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Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Aronson Ads

JUNE 1, 2022

At Aronson Advertising, we are constantly monitoring the digital advertising landscape and finding the most effective methods for advertising. And with a variety of social platforms in the social media sector it can be difficult to decide which avenue is the best choice to advertise your business or product.

Marketing 91

Marketing Audience Video Ads Media 91

InMobi

SEPTEMBER 19, 2016

This nudged us to take a closer look at the video ad trends on our network. On taking a deeper look and analysing millions of video ad impressions delivered by our network, we extrapolated some actionable insights for our advertisers. 2016 [2] Ooyala, 2016 You can download this infographic from here. [1]

Video Ads 52

Video Ads Impressions Advertising 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Brid.tv

OCTOBER 10, 2024

Video advertising is more popular than ever. Traditional attribution methods dont always make measuring video performance easy. Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Reduces Ad Fraud 9. The problem? Enhances Attribution Modeling 2.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

More About Advertising

JANUARY 17, 2017

Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. Key trends include: *Watch time: The top 10 YouTube ads in the UK drove over 200 years of watch time in. The ranking is determined by number of views and percentage of organic views versus paid views.

Video Ads 49

Video Ads Media Agency Advertising 49

InMobi

OCTOBER 12, 2016

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Today, InMobi is one of the largest, independent, full-stack mobile advertising platforms in the world. Ranked No.

Advertising 52

Advertising ROI Video Ads Marketing 52

InMobi

SEPTEMBER 9, 2016

The advertising industry is abuzz with the controversy created by the stricter implementation of the Limit Ad Tracking feature in iOS 10. With iOS 9, Limit Ad Tracking restricted the location and behavioral targeting features on iOS devices, resulting in poorly targeted ads.

Advertising 52

Advertising Video Ads Conversion 52

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Entertainment Conversion Audience 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 percent uptick in advertising. Initial brands deploying video ads on Roblox include e.l.f

Video Ads 52

Video Ads Ad Tech Media Audience 52

Martech

APRIL 19, 2024

In 2016, they were focused on high-volume, low-cost leads. year-over-year growth for lead ad submissions in 2023 compared to 2022. billion lead ad submissions globally during 2023, marking the first time Meta surpassed 1 billion lead ad submissions in a year. Meta saw 16.6% There were more than 1.1

Media 125

Media Marketing Machine Learning MarTech 125

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Conversion Entertainment Audience 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

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Retargeting Fashion Electronics Retail 52

Monetize More

DECEMBER 29, 2022

New webmasters are at an advantage with the wisdom that comes from seasoned experts in the ever-dynamic field of advertising technology. Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 It's important that advertisers reach these mobile shoppers to encourage mobile purchases or drive them in-store. According to Strategy Analytics , worldwide revenue from mobile video will reach $25 billion by 2021, and mobile video viewers will reach 2 billion users by the end of 2022.

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

VideoWeek

MARCH 14, 2025

The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Complete TV also provides AI-driven recommendations for managing streaming budget allocation across Prime Video and premium streaming publishers, according to Amazon.

Food 52

Food Ad Tech Media Agency 52

More About Advertising

MARCH 13, 2018

We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of people installed a blocker globally in 2016. The gradual erosion of online ad effectiveness over.

Pop-Up 40

Pop-Up Video Ads Ad Tech Media 40

Digiday

OCTOBER 19, 2022

While long-form video creators will still be compensated with a 50/50 split, Shorts creators will be entitled to a 45% share while YouTube will take 55%. Instagram previously let creators make money through in-stream video ads, earning a 55% share of the revenue. There’s less advertising dollars to go round,” explained Tsai.

Affiliates 80

Affiliates Entertainment Video Ads Audience 80

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

OCTOBER 12, 2016

I am sure as an advertiser or marketer this makes perfect sense. What are some sophisticated and differentiated mobile advertising strategies you can use to reach the right customers at the right time and engage them with your brand’s story? Video tells a story like no other form-factor. This is the pulse of digital advertising.

Video Ads 52

Video Ads Brand Awareness Audience Advertising 52

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Programmatic will take over the advertising world (including TV, radio, print, etc.)

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Of course, most users will abandon the ad after two seconds.)

Viewability 52

Viewability Cookies Impressions Ad network 52

Single Grain

AUGUST 23, 2019

Storytelling goes beyond advertising; it makes people trust your brand much more easily. Think ahead to the future: Nike created a web series back in 2016 when the trend of watching web series was slowly catching up among Millennials. Storytelling Formats for Advertisers. The Ultimate Guide to Podcast Advertising.

Marketing 111

Marketing Audience Banner Impressions 111

InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52