Ad Rants

AUGUST 16, 2024

2001), Money Monopoly (2016-present), Coast To V.I.P. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries.

Advertising 131

Advertising Impressions Food Audience 131

AdExchanger

MAY 22, 2024

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever.

Advertising 119

Advertising A/B Testing Media Ad Targeting 119

Ad Rants

SEPTEMBER 20, 2024

2001), Money Monopoly (2016-present), Coast To V.I.P. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries.

Advertising 130

Advertising Impressions Food Audience 130

VideoWeek

JUNE 12, 2024

BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud. In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. Further big acquisitions followed.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

InMobi

FEBRUARY 19, 2016

2016 will be the year where companies will be obsessed with customer behaviour and mobile moments will be the next battlefield where companies will need to win to retain their customers. What does the mobile journey look like in 2016? Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

VideoWeek

APRIL 1, 2025

OUTtv launched its first SVOD offering in Canada in 2016, and that’s rapidly grown to become the broadcaster’s primary business CEO Brad Danks says SVOD now accounts for close to 75 percent of total revenues for the company. And the platforms, generally speaking, are good at marketing to their own audiences.

Audience 52

Audience Advertising Media Marketing 52

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5%

MarTech 117

MarTech Audience Marketing Advertising 117

More About Advertising

JANUARY 5, 2016

2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –. The cat is out of the bag, literally and figuratively.

Audience 63

Audience Media Agency Advertising 63

Digiday

MARCH 8, 2023

As the social media landscapes continue to evolve, with platforms’ ever-shifting focus, the continuing pivot-to-and-from-video, the algorithm and audience changes, social media content creators have been caught in the middle. But not every platform has the algorithm that will put you in your audience niche every time.

Audience 72

Audience Media Agency Marketing 72

Fuel Lines

FEBRUARY 21, 2019

Colorado’s Visit Breckenridge (VB) expanded its relationship with media AOR since 2016, Backbone Media, so Backbone will now also handle PR duties. Tourism destinations are focusing more and more on millennial and Gen-Z audiences seeking adventure and authenticity. Example: Visit Breckenridge (Score 49).

Agency 203

Agency Brand Awareness ROI Media 203

Martech

FEBRUARY 7, 2022

The combined offering will represent buy and sell-side customers, and will include ad servicing, creative personalization and optimization, measurement of audiences and outcomes across TV and digital video. However, since the 2015-2016 broadcast season, U.S. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 98

Audience MarTech Advertising Agency 98

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. Looka Inc., a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Martech

DECEMBER 1, 2022

The primary audience has been B2B marketers looking for creative ways to engage with prospects. “In 2016 the company was founded and they started out in the eGifting space. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sample eGift selection.

Marketing 123

Marketing MarTech Audience 123

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

InMobi

SEPTEMBER 29, 2016

Rexona targeted 18 - 35 year old males at dusty crowded areas during the evening hours with the help of location, audience persona and time targeting to communicate with users that Rexona could help them feel refreshed after a long commute. With an active anti-bacterial ingredient, this product provides instant protection against body odor.

Rich Media 52

Rich Media Education Audience Communications 52

illumin

APRIL 23, 2024

Since 2016 the company has brewed over 13 billion of its beers with 100% renewable electricity and aims to do so for its entire supply by 2025. They’re doing the hard part of building environmentally sustainable practices into their business and using Earth Day as an effective time to share those initiatives with their audience.

Entertainment 112

Entertainment Electronics Education Ad Tech 112

Martech

JULY 22, 2022

In 2016, Zuckerberg said: “We see a world that is video-first with video at the heart of all of our apps and services.” ” It seemed designed for younger audiences with limited attention spans. In practice, however, the audience is spending increasing amounts of their time consuming ever-growing quantities of these snacks.

Media 113

Media Audience Conversion MarTech 113

Martech Series

SEPTEMBER 14, 2022

Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company. In the last two years, Effectv has made significant progress in its mission to become the world’s smartest audience delivery company.

Advertising 85

Advertising Audience MarTech Media 85

Martech

JULY 27, 2021

Although the results are early, NBC says streaming metrics are up 24% for the Tokyo games, as compared to the 2016 Summer Olympics in Rio. The CTV audience has become an essential slice of the pie and can’t be overlooked. Why we care.

Advertising 106

Advertising MarTech Audience Agency 106

Aronson Ads

JUNE 1, 2022

TikTok was created in 2016, and according to Wallaroo Media, has been downloaded 2.6 The ability to reach a massive audience is one of the most significant benefits of the app for advertisers. billion times worldwide. The app also has 1.1 billion active users worldwide, with 90 percent using it multiple times a day.

Marketing 91

Marketing Audience Video Ads Media 91

Rob Campbell

OCTOBER 24, 2023

Back in 2016, I was invited to Paris to meet with Nike’s senior leadership and talk to them about where the brand is going. I mean, that’s bad enough … but to then go on about how they constantly evaluate the best way to serve their audience, before announcing they’re leaving NZ, is mind-bendingly mad.

Retail 70

Retail Audience Advertising 70

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. are under 30, accounting for the Gen Z audience and younger millennials.

Marketing 117

Marketing Audience Media Brand Awareness 117

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

VideoWeek

APRIL 13, 2023

Advertisers are diversifying their spending to target audiences using fewer identifiable data points,” said Jack Koch, SVP Research and Insights, IAB. The market share of the top 10 companies also fell, according to the data, their share of ad revenues decreasing for the first time since 2016. percent YoY to hit $209.7

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Ad Monsters

JULY 24, 2024

As you all know, personalized ads play a crucial role in helping SMBs compete with larger brands, reach targeted audiences, and measure campaign success. Personalized digital advertising enables small businesses to reach target audiences and measure the success of their campaigns.

Advertising 105

Advertising Food Machine Learning Education 105

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. In 2016, they were focused on high-volume, low-cost leads. They can choose from brand awareness, driving traffic and collecting leads.

Media 123

Media Marketing Machine Learning MarTech 123

Digiday

SEPTEMBER 30, 2022

According to a 2016 study by the NPD Group, Rihanna’s fan base, sometimes referred to as “the Navy,” is 3.7 A television audience of 100 million may not only boost Fenty’s sales from existing fans but also encourage more people to enlist in the Navy. The residual effects for her Fenty brand will be paramount.

Entertainment 68

Entertainment Audience Media Advertising 68

Martech Series

DECEMBER 16, 2022

His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. He was previously VP of Strategic Commercial Innovation at Infobip. messaging heavyweight OpenMarket.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. What is fintech marketing?

Marketing 113

Marketing Affiliates Finance Education 113

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Time Warner Time Warner was acquired by Charter Communications in 2016, and it is what has now become Spectrum. However, only 13.3

Communications 52

Communications Entertainment Conversion Audience 52

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016.

SEO 111

SEO Machine Learning Manufacturing MarTech 111

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Time Warner Time Warner was acquired by Charter Communications in 2016, and it is what has now become Spectrum. However, only 13.3 Want a Closer Look?

Communications 52

Communications Conversion Entertainment Audience 52

InMobi

NOVEMBER 27, 2018

To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016. In 2017, advertisers doubled video ad spends over 2016. In short, we found that everyone is embracing video content in all forms.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Advertising to Baby Boomers

FEBRUARY 21, 2016

After analysis of nearly 3,000 television advertisements, 185 advertising practitioners’ survey responses, and 1,834 audience surveys, the authors provide insightful advice regarding the effects, effectiveness, and ethics of portraying silver citizens in advertising. Michelle R.

Advertising 40

Advertising Fashion Communications Marketing 40

Basis

NOVEMBER 8, 2023

Savvy marketers are leaning into a mix of privacy-friendly solutions to minimize the impact of third-party cookie loss on their campaigns, including (but not limited to) cookieless tracking, first-party data , contextual targeting , anonymized data sources, premium inventory, and audience profiling.

Cookies 96

Cookies GDPR Audience Advertising 96

Martech Series

SEPTEMBER 19, 2022

Brian and his team will be able to lean on Seismic’s campaign analytics and have access to cutting-edge consumer insight tools to better understand audiences and inform creative strategy. Marketing Technology News: Sumo Logic Publishes Latest Environmental, Social, and Governance Report.

Healthcare 75

Healthcare Finance Communications Agency 75

Martech Series

NOVEMBER 30, 2022

As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. ” Other trends explored are subscription services and artificial humans.

MarTech 82

MarTech Conversion ROI Audience 82