Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Demand Sage ) Microsoft acquired LinkedIn in 2016. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Influencer Marketing Hub ) Use hashtags in your ads to reach a wider audience. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Digiday

OCTOBER 23, 2022

Glow Beverages, founded in 2016, is working with a major influencer — Kylie Jenner — to capture the attention of Gen Z and young millennials through social media platforms. It marks the hydration and energy drink brand’s first major marketing campaign involving a high profile celebrity.

Brand Awareness 53

Brand Awareness Audience Media Marketing 53

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. 78% of the smartphone travelers were aged 18-44, while they comprised 63% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

FEBRUARY 10, 2020

The more you know about your target audience, the more that knowledge enables you to create relevant and personalized content. Content curation is the process of finding and assembling great content on a specific topic from various sources with the intent of providing value for your audience. Call to Action (CTA). Editorial Calendar.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Banner Flow

DECEMBER 7, 2016

2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Some big trends from 2016 were also around way before that but started to peak in a big way during the year. So, moving into 2017, how can other brands take advantage of Dark Social?

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Single Grain

JANUARY 6, 2020

These products offer added value to the same audience but are independent from their main product. You can then use these new ‘features' to sell your SaaS product/s to look-a-like audiences, who will most probably have the same problems as the user that suggested the feature/change.” billion in 2016).

Marketing 103

Marketing Native Advertising Education Non-Profit 103

InMobi

OCTOBER 12, 2016

Clearly, an untapped opportunity, waiting to be harnessed by advertisers, marketers and brands alike. Reaching the right audience Reaching out to the right audience segment is paramount as a mobile-marketer. You need to market to appropriate Audience Personas. This is the pulse of digital advertising.

Video Ads 52

Video Ads Brand Awareness Audience Advertising 52

Banner Flow

DECEMBER 7, 2016

It’s yet another advertising revenue stream, and one that appeals to a different audience than the standard ads on Facebook. Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Of course, Instagram is all about the visuals.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Single Grain

JUNE 25, 2019

over the last three years, with a continuing rise predicted: Brands should sell more on Instagram because: 60% of users discover new products on the platform. 80% of users follow at least one brand on the platform. Back in 2016, Instagram announced shopping on the platform to improve the shopping experience for their users.

Banner 80

Banner Media Education Brand Awareness 80

Brid.tv

NOVEMBER 1, 2022

Precise Targeting — Good audience targeting ensures better campaign results. Needless to say, these platforms come with all the tools and features that advertisers use, such as audience targeting. This includes ad optimization tools, audience targeting, data security, CTV and OTT ad support, Prebid.js Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

MARCH 21, 2022

Founded in September 2016 by ByteDance, TikTok conquered the social media world in a few short years, becoming the most downloaded app in the world last year: A TikTok ad agency takes care of all aspects of running your ad campaigns, including: Video content creation, ideally from conception to production. What Does a TikTok Ads Agency Do?

Agency 59

Agency SEO Media Audience 59

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. AdEspresso’s 2016 analysis on tens of thousands of Facebook ads showed that Instagram is often the most expensive ad placement. Instagram ads cost can reach up to $3.50

CPC 52

CPC ROI CPM Conversion 52

Karola Karlson

FEBRUARY 1, 2021

Although some ads for broad audiences still deliver $0.20 The cost of Facebook advertising depends on multiple factors: Your target audience The seasonality Your marketing objective Competition Ad placements Quality of your ad creatives. Your target audience. This could be due to more eCommerce brands targeting women.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. You can also find the interests of your competitors' target audience. You can search influencers by social media platform, keywords, countries, audience and community size.

Marketing 94

Marketing SEO Pop-Up Communications 94

Single Grain

MAY 25, 2023

One of the world’s most iconic fashion brands, Prada, took a fashion-meets-Dali approach with its 2016 Fall/Winter Advertising campaign. Dua Lipa is proving Puma’s innovation by showing off a more colorful side of the brand in their stunning fashion ads. But what if you took this trope further and added a sense of artistry?

Fashion 52

Fashion Entertainment Media Advertising 52

Ad Beat

JULY 26, 2019

increase from 2016) and their market valuation was projected to be US$98.2 In 2016, the company introduced the New Money campaign that aimed to simultaneously make a strong statement about the future of money and unveil the new PayPal to the masses. The copy is short, data-driven and directly speaks to the audience.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

AdvertiseMint

JULY 4, 2023

In 2016, she started to upload videos on YouTube. Brands often collaborate with young TikTok influencers with significant followers and high engagement rates to boost their brand image and advertise what they offer. These influencers can help create organic and authentic brand awareness that resonates well with their followers.

Marketing 52

Marketing Fashion Media Brand Awareness 52

Clearcode

MARCH 1, 2023

Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. As a brand, we would love to build on these experiences. We need to engage our audience with a digital world. Advertising in the metaverse is a new environment but there’s not a lot of audiences.

Advertising 59

Advertising Communications Audience Ad Server 59

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

JANUARY 8, 2020

Both the creation and consumption has skyrocketed 842% since early 2016. 62% of people become more interested in a brand or product after seeing it in a story. Therefore, it opens the stage to more genuine marketing that resonates with wider audiences. In 2020, more brands will get on board with Stories.

Media 120

Media Marketing Communications Audience 120

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. 1) Interactive Infographics.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Ad Beat

SEPTEMBER 25, 2019

Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”. According to Rascoff —something that he also repeatedly told the company’s investors—Zillow, despite being the “largest web and mobile player in their category” had little to no brand awareness. “88

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

JANUARY 31, 2025

Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. Read more on VideoWeek.

Media 52

Media Healthcare Pharmaceuticals Audience 52