Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Ad Rants

AUGUST 16, 2024

If you wish to learn more about the role of lotteries as a powerful marketing tool, this piece offers all the answers you need. Designed as a game, this promotional campaign has been crucial to the fast food restaurant's marketing strategy since 1987. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

If you wish to learn more about the role of lotteries as a powerful marketing tool, this piece offers all the answers you need. Designed as a game, this promotional campaign has been crucial to the fast food restaurant's marketing strategy since 1987. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 130

Advertising Impressions Food Audience 130

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. And other times, they’re just smoke.

Marketing 121

Marketing Fashion MarTech Conversion 121

Fuel Lines

FEBRUARY 21, 2019

Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation. Heineken subsidiary Lagunitas Brewing Co lost CMO Noelle Haley, now VP of marketing & growth at Equator Coffees & Teas, in January, so it is actively searching for her replacement.

Agency 203

Agency Brand Awareness ROI Media 203

Basis

MAY 31, 2024

In today’s era of rapid technological innovation, it can be easy for marketing leaders to focus solely on building a top-notch adtech and martech stack as the ultimate way to empower their team. After all, tech is undeniably a critical and transformational piece of any marketing team’s effectiveness.

Marketing 105

Marketing Communications MarTech Audience 105

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Aronson Ads

JUNE 1, 2022

TikTok was created in 2016, and according to Wallaroo Media, has been downloaded 2.6 The ability to reach a massive audience is one of the most significant benefits of the app for advertisers. billion times worldwide. The app also has 1.1 billion active users worldwide, with 90 percent using it multiple times a day.

Marketing 91

Marketing Audience Video Ads Media 91

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 Why we care: Getting your marketing mix right is always a challenge. This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. Get the daily newsletter digital marketers rely on. million, a 4.8%

MarTech 120

MarTech Audience Marketing Advertising 120

InMobi

FEBRUARY 19, 2016

2016 will be the year where companies will be obsessed with customer behaviour and mobile moments will be the next battlefield where companies will need to win to retain their customers. Enhancing the connection between brands and people to provide relevant customer experiences will be the focus of all major mobile marketing companies.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? The teller conveys a message in order to connect with other people (in this case, the target audience). What do marketers want from their campaigns? What Is Storytelling?

Marketing 111

Marketing Audience Banner Impressions 111

All About Advertising Law

AUGUST 12, 2022

The CFPB’s new rule limits the applicability of that exemption to digital marketing providers such that the “electronic media” prong is very nearly void. Chopra has made clear that based on the new rule, “the service provider exemption for ‘time or space’ will typically not apply to the digital marketing services offered by major platforms.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech

DECEMBER 1, 2022

With no contracts, subscriptions or fees, it is aimed at the SMB market. The primary audience has been B2B marketers looking for creative ways to engage with prospects. . ” The explanation came from Karen Steele, Sendoso’s chief marketing adviser. She also filled in some of the company’s background.

Marketing 125

Marketing MarTech Audience 125

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

VideoWeek

APRIL 1, 2025

OUTtv launched its first SVOD offering in Canada in 2016, and that’s rapidly grown to become the broadcaster’s primary business CEO Brad Danks says SVOD now accounts for close to 75 percent of total revenues for the company. And the platforms, generally speaking, are good at marketing to their own audiences.

Audience 52

Audience Advertising Media Marketing 52

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. The market size will grow by USD $60.36 12 Best SaaS Marketing Tactics for Business Growth. 8 SaaS Marketing Trends You Can't Ignore in 2020. Video marketing will now be mainstream.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Marketing Technology News: Finding the Communication Sweet Spot. Looka Inc.,

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Single Grain

MAY 19, 2020

And while some of the world's most successful investors may track short-term market changes, they’re almost always focused on long-term returns. . To put it simply: Investing is as much an art as it is a science and as much a risk as it is luck, which is why investing and content marketing have a lot more in common than we think.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Martech

FEBRUARY 7, 2022

The combined offering will represent buy and sell-side customers, and will include ad servicing, creative personalization and optimization, measurement of audiences and outcomes across TV and digital video. Get the daily newsletter digital marketers rely on. However, since the 2015-2016 broadcast season, U.S. billion in 2020-21.

Audience 98

Audience MarTech Advertising Agency 98

Martech

JULY 22, 2022

In 2016, Zuckerberg said: “We see a world that is video-first with video at the heart of all of our apps and services.” Get the daily newsletter digital marketers rely on. The good news for marketers? ” It seemed designed for younger audiences with limited attention spans. Processing.Please wait.

Media 115

Media Audience Conversion MarTech 115

Martech Series

SEPTEMBER 14, 2022

Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service.

Advertising 85

Advertising Audience MarTech Media 85

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

Ad Monsters

OCTOBER 15, 2024

But, candidates and their marketing teams may be fumbling on a key component of their playbook that could be the difference between first and second place: advertising to cookieless voters. Valuable Audiences Would Hillary Clinton have won the 2016 presidential election if she spent any time at all in Wisconsin?

Cookies 111

Cookies Audience Advertising Impressions 111

illumin

APRIL 23, 2024

Since 2016 the company has brewed over 13 billion of its beers with 100% renewable electricity and aims to do so for its entire supply by 2025. They’re doing the hard part of building environmentally sustainable practices into their business and using Earth Day as an effective time to share those initiatives with their audience.

Entertainment 111

Entertainment Electronics Education Ad Tech 111

VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. Advertisers are diversifying their spending to target audiences using fewer identifiable data points,” said Jack Koch, SVP Research and Insights, IAB.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Martech

JULY 27, 2021

Although the results are early, NBC says streaming metrics are up 24% for the Tokyo games, as compared to the 2016 Summer Olympics in Rio. The CTV audience has become an essential slice of the pie and can’t be overlooked. Why we care.

Advertising 107

Advertising MarTech Audience Agency 107

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. As per eMarketer forecast travel marketers will spend $4.7 billion in 2016 on digital advertising which includes both online and mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing 94

Marketing SEO Pop-Up Communications 94

Martech

MAY 24, 2024

They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud. ” They’re not copying the data from Data Cloud, Jania confirmed.

Marketing 112

Marketing MarTech Audience 112

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Video Ads 98

Digiday

MARCH 6, 2023

Though difficult to pinpoint exactly when this shift online occurred, marketers and agency execs say they started to notice it around 2016 or 2017 — the election cycle made clear a division in culture, of course, but the timing may be coincidental the execs said. It’s a bit of a race of who can build the most engaged communities.

Marketing 69

Marketing Audience Communications Agency 69

Martech Series

NOVEMBER 30, 2022

As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. TikTokMadeMeBuyIt has 29.3

MarTech 82

MarTech Conversion ROI Audience 82

Ad Monsters

JULY 24, 2024

As you all know, personalized ads play a crucial role in helping SMBs compete with larger brands, reach targeted audiences, and measure campaign success. Personalized digital advertising enables small businesses to reach target audiences and measure the success of their campaigns.

Advertising 105

Advertising Food Machine Learning Education 105

Digiday

SEPTEMBER 7, 2022

Some observers have tied ill-timed marketing to the company’s culture — noting that, around the same time as the terminations, G Fuel and Marvel Studios Thor had worked on a campaign centered around Love and Thunder, a film highlighting female empowerment. This time around, the brand feels less untouchable.

Shipping 98

Shipping Marketing Manufacturing Conversion 98

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.”

ROI 115

ROI Conversion Rate SEO Marketing 115

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Time Warner Time Warner was acquired by Charter Communications in 2016, and it is what has now become Spectrum. However, only 13.3

Communications 52

Communications Entertainment Conversion Audience 52

Basis

NOVEMBER 8, 2023

These tracking tools allow marketers to measure cookieless click-through conversions, granting them the ability to track performance, report on campaigns, and maximize ROAS without compromising consumer privacy. LiveRamp RampID LiveRamp introduced IdentityLink in 2016. What's replacing cookies? Nothing “crumby,” right?

Cookies 98

Cookies GDPR Audience Advertising 98