Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. per click in the second quarter of 2016.

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

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Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. WHAT ARE THE OPTIONS FOR TRAVEL BRANDS AND MARKETERS?

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

NOVEMBER 20, 2019

This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. Nissan, Subaru, Toyota, Honda and Hyundai are the only brands with websites that have audiences that are close to or over half female. 39% of its audience is female. Two-thirds of its audience is male.

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Finance Audience Mobile Ads AutoMobile 52

InMobi

MAY 29, 2018

The immediacy and volume of programmatic provides a potential treasure trove of data to analyze, which brands can use to fine tune and perfect their ad offerings - so long as the most impactful metrics are being measured. How do brands reach their target audiences on mobile? After all, adults in the U.S.

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Retargeting Machine Learning Audience Mobile Ads 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. Also, the higher up the waterfall that advertiser sits, the more chance the user will see and click on their ad. Does it fit with your audience?

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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InMobi

JANUARY 3, 2013

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. Furthermore, according to Forrester, tablets are set to replace laptops by 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status.

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Rich Media Mobile Search Retail Mobile Ads 40

InMobi

SEPTEMBER 23, 2020

But with younger Americans, mobile advertising was even more popular than TV ads. Among those under the age of 26, while two-thirds said TV ads helped them learn about candidates, even more (71%) said mobile ads were helpful. In addition, among those between 26 and 35, 73% said mobile ads helped them learn.

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Advertising Education Mobile Ads Audience 52

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America. The service costs $14.99 per share.

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