VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. As a result, internet advertising revenues grew 10.8

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

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Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. In 2016, they were focused on high-volume, low-cost leads. year-over-year growth for lead ad submissions in 2023 compared to 2022.

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MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

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Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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InMobi

AUGUST 11, 2017

Mobile usage, especially mobile video usage, will only continue to grow as more consumers embrace the medium. It is estimated that between 2016 and 2020, the number of digital video viewers will reach 235.9 brand advertisers increased mobile video advertising spends by 56% over last year. According to IAB, U.S.

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InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

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Monetize More

DECEMBER 29, 2022

Use ad formats that perform well: Different ad formats perform differently on different websites. Experiment with different ad formats, such as display ads, video ads, and native ads, to find out which ones work best for your audience.

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Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. billion USD in ad revenue. billion USD in ad revenue.

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InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

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Digiday

OCTOBER 19, 2022

Influencers] have to think about how they connect to the different audiences, whether they need to create different content — it creates more work ,” said Jenny Tsai, CEO of Wearisma , an influencer marketing platform. Instagram previously let creators make money through in-stream video ads, earning a 55% share of the revenue.

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Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). You need to choose a character that makes it easy for audiences to understand your story and you need to make him or her attractive (not as in “good looking”; as in “appealing”). 3) Create “Conflict”.

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InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

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Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. Identifies Audience Segments 4. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

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illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

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InMobi

OCTOBER 12, 2016

Today, we have access to next-generation video ads like 360° videos and vertical-videos to wow customers with a brand’s story. While video ads have seen great success globally, India also presents a huge opportunity for advertisers to leverage this engaging user-first format.

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InMobi

OCTOBER 12, 2016

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. Piyush Shah, Chief Product Officer at InMobi said on the rankings.

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Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. Video Outstream Oustream Unit Settings.

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VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Dentsu was appointed to Heineken’s global media agency roster back in 2016.

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Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. They help advertisers reach many potential customers, while publishers get to profit off of their ad real estate. Google Ad Manager 360. Omnichannel Monetization.

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InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Of course, most users will abandon the ad after two seconds.)

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Single Grain

MARCH 21, 2022

Book My Free TikTok Ads Consultation . What Does a TikTok Ads Agency Do? A TikTok ads agency is responsible for managing ad campaigns in TikTok, the fastest growing social network globally. As for its costs, it will depend a lot on your chosen ad type, geographic region, and target audience.

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NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.

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Brid.tv

SEPTEMBER 5, 2022

What Is a Video Streaming Platform? A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. But not all video streaming platforms are the same. Engagement Features. Content Safety.

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Karola Karlson

FEBRUARY 1, 2021

You should now be ready to pay up to $3 per ad click. Although some ads for broad audiences still deliver $0.20 The cost of Facebook advertising depends on multiple factors: Your target audience The seasonality Your marketing objective Competition Ad placements Quality of your ad creatives.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2018 from about 90 billion Yuan ($13.1

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AdvertiseMint

JULY 24, 2023

Though released in 2016, TikTok has grown rapidly to become one of the biggest social media platforms. Hence, the platform could be your gold mine if this is your target audience. Additionally, The United States has the highest TikTok audience, with about 117 million users. Identifying your audience.

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Digiday

MARCH 22, 2023

Those unique publisher-honed insights into the audience not only help to identify reader interests and backgrounds, but do so in a way that readers understand and trust, which can ultimately lead to improved engagement. Backdrops and test kitchens are too professional for the platforms that are favoring short-form vertical video.

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Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

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Ad Beat

JULY 26, 2019

increase from 2016) and their market valuation was projected to be US$98.2 In 2016, the company introduced the New Money campaign that aimed to simultaneously make a strong statement about the future of money and unveil the new PayPal to the masses. The copy is short, data-driven and directly speaks to the audience.

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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VideoWeek

JUNE 17, 2022

The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences. This follows from rates of 12 percent in 2016 and 15 percent in 2020.

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VideoWeek

APRIL 14, 2023

Brut has raised about $153 million since it was founded in 2016, and the latest funding round netted €35-40 million, said CEO Guillaume Lacroix. The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers.

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NewProgrammatic

FEBRUARY 24, 2022

In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. So how can advertisers make sure that ads are reaching the desired audience? Autoplaying video ads and audio ads on music streaming services are considered to be annoying by over 50% of respondents.

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Lemonads

JUNE 17, 2021

TikTok 2021 Overview Tiktok is an app used for creating and sharing short video content. It was launched in China (Douyin) in 2016 and in 2017 for the rest of the world as TikTok. After 2020 the audience changed a bit. Ways to make money with TikTok Tiktok ads Like in other social media platforms, you can pay for TikTok ads.

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