2016 Banner Click Through Rate 
Single Grain
JUNE 13, 2023
Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. This percentage is up from 76% in 2016.
InMobi
JULY 3, 2018
InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. Advertisers of all stripes love in-app video ads. In the U.S.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
JUNE 25, 2018
Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. within our network. In the U.S.
InMobi
JANUARY 22, 2019
For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 Only time will tell.
InMobi
SEPTEMBER 7, 2016
Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 billion in 2016. Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates.
Banner Flow
DECEMBER 7, 2016
If you have a product to sell, you can post a beautiful photo on Instagram, place a simple, elegant call-to-action on there, and target it towards your key demographics through the built in programmatic platform. This also goes some way to explain why the click through rate on Instagram ads has overtaken that of Facebook on mobiles.
Flashtalking by Mediaocean
JANUARY 12, 2022
In 2016, eBay and Myer launched the world’s first VR department store , uniting the best of online and in-store experiences. Once digital video emerged, new metrics followed such as view-through rates, bounce rates and more. Virtual reality (VR) and augmented reality (AR) have slowly but surely been gaining momentum.
Expert insights. Personalized for you.
102 
Let's personalize your content