MediaFuse

DECEMBER 15, 2016

We have seen a great performance with their inline units, expendables, in a banner video, and interstitials. What will be the biggest change to happen to digital advertising in 2016? Header bidding technology has completely changed the game.

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Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Header Bidding Platform increases programmatic yield. For example, a website places the banner on the home page and starting an auction with advertisers. Therefore, in 2018 the company decided to change its business strategy drastically.

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Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In 2016, the European Union adopted its General Data Protection regulation. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction.

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Brid.tv

SEPTEMBER 5, 2022

Publishers can also auction off their ad inventory through video header bidding. Google ADX, SpotX, Prebid.js, and Amazon header bidding are all available through the Brid.TV Publishers can also integrate bidding into an HTML5 player in a few easy clicks with no coding knowledge required. Facebook Live (Free).

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