Flashtalking by Mediaocean

JANUARY 12, 2022

In 2016, eBay and Myer launched the world’s first VR department store , uniting the best of online and in-store experiences. In the coming digital landscape, what might brand marketers’ roles look like and what steps can they take to ready themselves? But how can marketers prepare for the unknown?

Marketing 52

Marketing Click Through Rate Banner Audience 52

InMobi

JANUARY 22, 2019

This pricing model is typically used by advertisers and marketers with ad campaign goals further down the proverbial funnel. For example, consider the difference between banner ads and video ads. The average click-through rate of all banner ads is around 0.06 The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Single Grain

JUNE 10, 2019

Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. And that means marketers are going to have to revise their strategies for the platform. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Banner 85

Banner Audience Marketing SEO 85

InMobi

SEPTEMBER 7, 2016

billion in 2016. InMobi’s analysis of over 1 billion 1 ads globally corroborates the effectiveness of video for performance marketers, delivering 5 times the average CTR and 100% more conversions than that of traditional ad formats such as banners. But what does this mean for performance advertisers?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Banner Flow

DECEMBER 7, 2016

Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Rich media banner ads. Now, thanks to software solutions like Bannerflow, it’s easier than ever to create interactive, engaging, and beautiful banner ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

InMobi

JUNE 25, 2018

Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Digiday

JANUARY 15, 2023

Marketer comments: While Hive Social has been helpful for small businesses to get in front of a new audience, the platform doesn’t target with ads, which can cause issues, said Baruch Labunski, CEO of Rank Secure. Founded: March 2016. Feeds are posted chronologically rather than by algorithm. Total users: 1.5 HQ: Germany.

Pop-Up 94

Pop-Up Audience Marketing Banner 94

Banner Flow

DECEMBER 7, 2016

2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Some big trends from 2016 were also around way before that but started to peak in a big way during the year. Adidas have already used this as a really effective marketing tactic.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Krux’s go-to-market focused on data sovereignty. Salesforce acquired Krux in 2016 for a reported $700 million, after a period of partnership.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Single Grain

JUNE 25, 2019

What's more, the majority of users follow brands on social media to better understand their products, which also means they are ready to buy in-app, according to a Marketing Week report: Shopping on social media is getting more and more popular, so brands need to offer an easier experience for customers. So, want to sell on Instagram ?

Banner 80

Banner Media Education Brand Awareness 80

illumin

JANUARY 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016.

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Brand Lift Video Ads Banner Food 40

illumin

JULY 23, 2018

Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. Unlike a traditional banner ad, these are not meant to stand out too much and are made to blend with their surroundings. Effectiveness of native ads.

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Video Advertising Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 With this shift in consumption, it's clear that brands need to allocate marketing budgets towards mobile videos. percent -- much higher than mobile banner ads with a CTR of 0.88 Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 Why mobile video?

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

All About Advertising Law

JUNE 19, 2017

It is no secret that influencer marketing—in which social media influencers have the ability to engage with their followers and create “organic” content about a particular product or service—is a huge asset for companies.

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Media Public Relations Banner Education 53

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Krux’s go-to-market focused on data sovereignty. Salesforce acquired Krux in 2016 for a reported $700 million, after a period of partnership.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. Adtelligent also won awards as one of the fastest-growing US companies in 2016. In 2020 its market share between the ages of 18 to 54 reached 26%.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Brid.tv

NOVEMBER 1, 2022

There are many major industry players on the market, and each comes with its own set of features and tools. Google ADX is an ad exchange owned by Google, and it is a part of one of the largest advertising ecosystems on the market right now. TubeMogul was a robust DSP that joined the Adobe family in 2016. Start Monetizing.

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Header Bidding Demand Side Platform Real Estate Advertising 52

TechCrunch Ads

MAY 10, 2022

However another key detail from the speech specifies that the forthcoming Digital Markets, Competition and Consumer Bill will only be put out in “draft” form over the parliament — meaning the reform won’t be speeding onto the statue books. may not even have a draft bill on the table yet. Any action in the U.K.

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VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. The Competition and Markets Authority (CMA) is investigating the market power of Apple and Google in mobile browsers and cloud gaming.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Clearcode

MARCH 1, 2023

Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. Meta underwent a rebranding (from Facebook to Meta) and it definitely was the big switch on the market. Companies have already started thinking about the market, e.g. which device are people going to use?

Advertising 59

Advertising Communications Audience Ad Server 59

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

SEPTEMBER 5, 2022

The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. Some other features include waterfalling, intelligent banner fallback, ad podding, contextual video advertising , and extensive ad analytics. It was launched in 2016 and has been steadily growing ever since.

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Single Grain

SEPTEMBER 3, 2019

billion in 2016 to $12.12 Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Neil Patel is the king of content marketing.

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Marketing SEO Banner Audience 106

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Digiday

NOVEMBER 20, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. Over the last five years marketers have increased use of NLP, mainly in the form of chatbots, while keeping use of data-driven personalization steady, according to Digiday+ Research.

Marketing 69

Marketing Retail Conversion Ad Targeting 69