Remove 2016 Remove Brand Awareness Remove Conversion
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Why we care about social media marketing: A guide for brands

Martech

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? While the feedback might not always be positive, it’s important to regularly monitor social media conversations about your brand.

Media 144
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As lead gen grows on social media, marketers discuss what’s working

Martech

They can choose from brand awareness, driving traffic and collecting leads. In 2016, they were focused on high-volume, low-cost leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. They’re looking to have a conversation.

Media 122
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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook currently has about 7 million advertisers, up from 4 million in 2016. It's available for the catalog sales, traffic, and conversions objectives. Studio-shot: 97% more effective for brand awareness. Why do costs keep going up? It's a simple matter of supply and demand. 80% more effective for driving intent.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Demand Sage ) Microsoft acquired LinkedIn in 2016. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Demand Sage ) 2.7

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What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

On Facebook, video ads between 16 and 20 seconds long have the best conversion rates , while one YouTube ad experiment found that a 15-second version of an ad was more likely to be recalled later on than a 30-second or 120-second version of that same ad. Between 2016 and 2017, programmatic mobile video ad spend grew 128 percent in the U.S.

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The Power of Sound: Digital Audio Advertising by the Numbers

Basis

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. times the return on investment and, compared to average media, is 34% more cost effective in driving brand awareness. New research has found that podcast advertising delivers 4.9 million listeners in 2025, up from 51.9