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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Facebook currently has about 7 million advertisers, up from 4 million in 2016. Studio-shot: 97% more effective for brand awareness. There are 7 million advertisers on Facebook. Why do costs keep going up?

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What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. Between 2016 and 2017, programmatic mobile video ad spend grew 128 percent in the U.S. in this regard.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) Microsoft acquired LinkedIn in 2016. Oberlo ) Bermuda has an ad reach of 104.8%.

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The Power of Sound: Digital Audio Advertising by the Numbers

Basis

times the return on investment and, compared to average media, is 34% more cost effective in driving brand awareness. Audio ads have been shown to garner 50% more audience attention per impression than key benchmarks across other channels like TV, social, video, and display. mid-roll) and about 39% more than post-roll ads.

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Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

Digiday

Direct-to-consumer bidet brand Tushy, meanwhile, wanted to boost brand awareness more than move product with its $10,000 sweepstakes prize for posting a photo of a bowel movement on Twitter or Instagram and tagging the brand. Most DTC companies that started 2016-2019, you experienced Facebook ads working like a charm.

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. They specifically needed to target the European market based on their demographics, analytics and the brand’s location in Germany. Fliegende-Pillen.de

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The Mobile Opportunity for Travel Marketers

InMobi

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7 So mobilize soon.