InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7 So mobilize soon.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

JANUARY 6, 2020

billion in 2016). Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Run native ads to boost brand awareness without making it too obvious. alone in 2020 (up from $3.89 However, native ads will be widely adopted in 2020.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

AUGUST 10, 2021

These questions help you understand the results this customer achieved with your solution – and remember to seek answers that are as specific as possible: How has your business improved since you started using/working with [your solution/brand]? In terms of ROI, can you place a value on the impact of our solution (percentages are fine too)?

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. In 2016, Google updated their algorithm to crawl and rank the mobile versions of websites instead of the desktop versions, so if your mobile site isn’t up to their standards, you could be in big trouble traffic-wise. Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. To filter only the best influencer, you can track and calculate your ROI, which helps you identify the influencer who is performing the best for your business. Infographics.

Marketing 94

Marketing SEO Pop-Up Communications 94

Karola Karlson

FEBRUARY 1, 2021

AdEspresso’s data from 2016 shows that the cost-per-click of your Facebook ads variated greatly between different placements. Usually, campaigns with broad target audiences optimized on Reach (Brand Awareness or Traffic campaigns) have lower cost per 1,000 impressions. But you must check whether your ads have a positive ROI.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

JANUARY 8, 2020

Both the creation and consumption has skyrocketed 842% since early 2016. 62% of people become more interested in a brand or product after seeing it in a story. Indeed, 63% of marketers plan to increase their existing budget for influencer marketing in 2020 because the ROI is that good – $5.20

Media 120

Media Marketing Communications Audience 120

Ad Beat

SEPTEMBER 25, 2019

Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”. According to Rascoff —something that he also repeatedly told the company’s investors—Zillow, despite being the “largest web and mobile player in their category” had little to no brand awareness. “88

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Less than ten years ago, Ralph Lauren’s marketing spend sat at just over three percent of sales.

Marketing 52

Marketing Ad Tech ROI Retail 52