Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Stories can also be told through recorded conversations.

Marketing 111

Marketing Audience Banner Impressions 111

Banner Flow

DECEMBER 7, 2016

If you have a product to sell, you can post a beautiful photo on Instagram, place a simple, elegant call-to-action on there, and target it towards your key demographics through the built in programmatic platform. This also goes some way to explain why the click through rate on Instagram ads has overtaken that of Facebook on mobiles.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Karola Karlson

FEBRUARY 1, 2021

Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. AdEspresso’s data from 2016 shows that the cost-per-click of your Facebook ads variated greatly between different placements. However, remember that this chart only shows the cost-per-click.

CPC 52

CPC CPM Click Through Rate Audience 52

Ad Beat

JULY 26, 2019

increase from 2016) and their market valuation was projected to be US$98.2 By collaborating with popular TV show hosts, Ellen and Conan, alongside Collegehumor’s YouTube channels PayPal inserted themselves into conversations about the importance of credit card fraud and identity theft. billion in 2002. New Money’ campaign.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

illumin

JUNE 7, 2018

Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts. Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. He started showing up on page one around May 2016, six months after he published the guide. Use conversational language. VSEO: How Voice Search and Conversational AI Are Changing SEO. Beginner’s Guide to Voice Search SEO.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. 2) Interactive Video. Number of leads. Return on ad spend.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Ad Monsters

JUNE 23, 2022

” The results reveal that utilizing the ID Fusion solution on an ad campaign contributed to a 669% increase in the addressable audience, and a 161% increase in click-through rates, resulting in higher viewability and superior eCPM. 97% of all advertising is now considered unstereotypical, up from 50% in 2016.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Digiday

OCTOBER 10, 2022

” Reach is also one of several publishers using data to personalize newsletters with the hope of improving open rates, click-through rates and page visits. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69