Single Grain

FEBRUARY 19, 2020

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. The post The Future of SEO: How AI and Machine Learning Will Impact Content appeared first on Single Grain. Mobile accounts for 52.6%

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

InMobi

JUNE 1, 2020

In fact, downsized creatives have click-through rates (CTRs) that were between 2x and 5x better than expanded creatives. Artificial intelligence (AI) and machine learning (ML) algorithms are becoming increasingly sophisticated, and are largely successful in determining beforehand whether a creative will be successful or not.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

InMobi

APRIL 23, 2019

Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates. Generally, the longer a user sees an ad the higher the click-through rate. Q: How can publishers and developers make their apps more appealing to top advertisers?

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. ” Reach is also one of several publishers using data to personalize newsletters with the hope of improving open rates, click-through rates and page visits. That’s where we want to get to.”

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145