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Households showed a 10% increase in purchasing Silk products compared to the controlgroup. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the controlgroup. This percentage is up from 76% in 2016. Social Shepherd ) 50.7%
In 2016, those key swing states with Wisconsin, Michigan, Pennsylvania and Florida. As our controlgroup, we first looked at three representative Red states (Alabama, Utah and Indiana) and three representative Blue states (Vermont, Illinois and Washington). In this year’s U.S. Here’s what we found.
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