Single Grain

JUNE 21, 2023

Demand Sage ) Microsoft acquired LinkedIn in 2016. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Sprout Social ) Message ads have an open rate of 30%. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Demand Sage ) Microsoft acquired LinkedIn in 2016.

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. Is the landing page proving effective, or is no one relevant making it that far?

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 Higher conversion rates: A survey from Liveclicker revealed that videos on product landing pages on a retailer's website can increase the average order value by 50 percent. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Single Grain

MAY 19, 2020

For increased conversions: Create actionable content that addresses customer pain points and puts your customers first. post has a respectable ~5% conversion rate and is an example of actionable content aimed at driving conversions. We’ve grown our blog traffic by 3X in under a year (in 2016). .

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

SEPTEMBER 30, 2020

However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare. Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education. They let go of their non-healthcare customers, losing almost 60% of their revenue. 5) Promote Your Product Aggressively.

Healthcare 128

Healthcare Finance SEO Marketing 128

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 billion in 2016. Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What do stories have to do with marketing?

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

JANUARY 6, 2020

Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. billion in 2016). And site visitors who watch demo videos are 1.81x more likely to buy your services than non-viewers. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

InMobi

APRIL 26, 2022

Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. The campaign resulted in a 182% increase in reach, a 267% increase in leads, and a phenomenal 24% growth in the overall conversion rate, in just one month.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Lemonads

JUNE 16, 2021

The ad network was founded back in 2016 and it quickly earned a reputation for delivering high volumes of quality traffic at a very reasonable price, all through an incredibly simple interface. Today, MegaPush supports a few different ad formats, but push notifications remain the platform’s most valuable type of traffic.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? AdEspresso’s 2016 analysis on tens of thousands of Facebook ads showed that Instagram is often the most expensive ad placement. Instagram ads conversion rate – Image source.

CPC 52

CPC ROI CPM Conversion 52

Lemonads

JANUARY 3, 2021

Advertisers love this because of the higher conversion rate potential and publishers love it because they can maximize the value of a single impression based on data and the ability to connect brands with the visitor in real-time.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Brid.tv

OCTOBER 10, 2024

This makes it far easier to pinpoint exactly how each touchpoint affects conversion rates. This considers all key moments that lead to a conversion not just the last trigger point. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Karola Karlson

FEBRUARY 1, 2021

AdEspresso’s data from 2016 shows that the cost-per-click of your Facebook ads variated greatly between different placements. Not all clicks turn into conversions. Notice that the click-to-install conversion rate in the Audience Network is only 20.8% Ad placement can make a huge difference – Image source.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Number of leads. Return on ad spend.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Digiday

SEPTEMBER 19, 2022

“While we’ve driven a lot of pageviews, and a lot of clicks on product cards, we’re not driving as many conversions as we forecasted.”. In 2016, the 8-year-old publication launched its shop, and in 2021, it decided to acquire a company that specialized in reselling pre-owned watches, Crown & Caliber.

Affiliates 69

Affiliates Conversion Rate Shipping Retail 69

Single Grain

DECEMBER 29, 2020

In his article Why I Almost Walked Away from the $500k/month Company I Founded , he details the growing pains that Groove experienced back in 2016 when there were simply too many users to support, so they were forced to rebuild halfway through. 3 Steps to Increase SaaS Conversion Rates with Customer Education. *

SEO 119

SEO Education Marketing Non-Profit 119

Digiday

NOVEMBER 20, 2022

And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines. average conversion rate, according to a case study by software company Octane AI and e-commerce platform Klaviyo.

Marketing 69

Marketing Retail Conversion Ad Targeting 69