Single Grain

MAY 19, 2020

Increased conversions. For increased conversions: Create actionable content that addresses customer pain points and puts your customers first. post has a respectable ~5% conversion rate and is an example of actionable content aimed at driving conversions. Approach Content Like an Investor. Yeah, me neither.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

MAY 1, 2023

Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. This saved Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

InMobi

JULY 10, 2018

On Facebook, video ads between 16 and 20 seconds long have the best conversion rates , while one YouTube ad experiment found that a 15-second version of an ad was more likely to be recalled later on than a 30-second or 120-second version of that same ad. Increasingly, shorter video ads are the best option for advertisers.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 Higher conversion rates: A survey from Liveclicker revealed that videos on product landing pages on a retailer's website can increase the average order value by 50 percent. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 billion in 2016. Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Single Grain

SEPTEMBER 30, 2020

Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion. However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare. Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education. 5) Promote Your Product Aggressively.

Healthcare 128

Healthcare Finance SEO Marketing 128

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. Is the landing page proving effective, or is no one relevant making it that far?

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Single Grain

JANUARY 6, 2020

Unbundling strategies will help to improve conversions. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. billion in 2016). Trend #5: Unbundling Strategies Will Improve Conversions. Let’s explore them in detail!

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Stories can also be told through recorded conversations.

Marketing 111

Marketing Audience Banner Impressions 111

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? to $2 per click.

CPC 52

CPC ROI CPM Conversion 52

InMobi

APRIL 26, 2022

Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. To further enhance conversions, PharmEasy provided users with promotional codes to avail diagnostic services and medicine delivery at discounted prices.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Lemonads

JUNE 16, 2021

The ad network was founded back in 2016 and it quickly earned a reputation for delivering high volumes of quality traffic at a very reasonable price, all through an incredibly simple interface. These ads' main goal is to generate text message-based subscriptions, which count as conversions for affiliates.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Brid.tv

OCTOBER 10, 2024

Doing this in real time provides valuable insights into which touchpoints drive the most conversions. This makes it far easier to pinpoint exactly how each touchpoint affects conversion rates. This considers all key moments that lead to a conversion not just the last trigger point. AI can also find lookalike audiences.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Lemonads

JANUARY 3, 2021

Advertisers love this because of the higher conversion rate potential and publishers love it because they can maximize the value of a single impression based on data and the ability to connect brands with the visitor in real-time.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Karola Karlson

FEBRUARY 1, 2021

AdEspresso’s data from 2016 shows that the cost-per-click of your Facebook ads variated greatly between different placements. What about the cost per conversion? Not all clicks turn into conversions. Notice that the click-to-install conversion rate in the Audience Network is only 20.8% Or cost per signup?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. either, as the campaign generated a 36% bump in conversions!

ROI 145

ROI Conversion Rate Conversion Marketing 145

Digiday

SEPTEMBER 19, 2022

We’re being held to different KPIs around conversion [by advertisers,] and we’ve done lots of experiments. While we’ve driven a lot of pageviews, and a lot of clicks on product cards, we’re not driving as many conversions as we forecasted.”. 3%, according to Sheel Shah, svp of consumer products and partnerships.

Affiliates 69

Affiliates Conversion Rate Shipping Retail 69

Single Grain

DECEMBER 29, 2020

In his article Why I Almost Walked Away from the $500k/month Company I Founded , he details the growing pains that Groove experienced back in 2016 when there were simply too many users to support, so they were forced to rebuild halfway through. Your Next Wave of Growth Will Come From Conversational Relationships.

SEO 119

SEO Education Marketing Non-Profit 119

Digiday

NOVEMBER 20, 2022

Digiday’s survey results found that, indeed, marketers primarily use the data they’ve gathered — be it through in-house or third-party vendors — to personalize ad experiences (72% said they do this), indicating an emphasis on increasing product awareness and purchase conversions. At the end, they receive a lash recommendation.

Marketing 69

Marketing Retail Conversion Ad Targeting 69