Paleo AdTech

APRIL 25, 2023

(It later rebranded as Conversant, was acquired by Alliance Data, and lives on within Epsilon.) Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model.

CPC 105

CPC CPM Ad network CPA 105

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 18, 2019

Facebook currently has about 7 million advertisers, up from 4 million in 2016. It's available for the catalog sales, traffic, and conversions objectives. Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Lemonads

AUGUST 26, 2020

In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users. Acquired by Impact in 2016, the platform has remained one of the best anti-fraud tools for the digital marketing space.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. These are good traffic, low index fraud, middle index fraud, and high index fraud.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Paleo AdTech

DECEMBER 10, 2023

(It later rebranded as Conversant, was acquired by Alliance Data, and lives on within Epsilon.) Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. The ad network was founded back in 2016 and it quickly earned a reputation for delivering high volumes of quality traffic at a very reasonable price, all through an incredibly simple interface.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52