Aronson Ads

NOVEMBER 3, 2022

Artificial intelligence (AI) is a technology that simulates human functions with the help of machines. When applied to SEO strategies, it can help to identify new opportunities, discover the best optimization practices, and increase conversions. How Does Google Use AI? How Can You Use AI in Your SEO Strategy?

SEO 81

SEO Machine Learning Conversion Rate Conversion 81

Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. These are good traffic, low index fraud, middle index fraud, and high index fraud.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Lemonads

AUGUST 26, 2020

In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users. Acquired by Impact in 2016, the platform has remained one of the best anti-fraud tools for the digital marketing space.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Martech Series

DECEMBER 30, 2022

Nuance Communications, a provider of conversational AI and cloud-based ambient clinical intelligence to the healthcare industry, was acquired by Microsoft for $20 billion in March. Troops.ai, a 2016-founded revenue and communication platform, uses bots in Microsoft Teams and Slack to provide CRM data from platforms like Salesforce.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Single Grain

JANUARY 6, 2020

Unbundling strategies will help to improve conversions. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. billion in 2016). Trend #5: Unbundling Strategies Will Improve Conversions. Native advertising will be widely adopted.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

InMobi

DECEMBER 20, 2019

Highlighting the Current State of Fraud in Mobile Advertising As Steven Woolway from DoubleVerify noted in conversation with InMobi’s David Di Angelo in 2019, mobile in-app ad fraud remains exorbitantly high – and will remain in the millions of dollars in the foreseeable future.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

AUGUST 11, 2016

The conversation has shifted from merely acquiring new users to learning how to retain them. Remarketing is the new CRM tool While acquiring users is taking up a major chunk of mobile marketing budgets, the acquisition cost per loyal user has reached an all-time high in 2016, increasing 101% YoY.

Machine Learning 52

Machine Learning Retargeting Conversion Marketing 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. Storrar joined Essence in 2016, while Chapman rejoins the company after two years as CEO for Carat UK.

Media 52

Media Agency Advertising Machine Learning 52

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? Adobe Sensei and Salesforce Einstein date from 2016. Conversational AI. Conversational AI. Conversational AI generates texts in interaction with a human interlocutor (think AI-powered chatbots).

Machine Learning 107

Machine Learning Food MarTech Conversion 107

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. The conversation around privacy and how data is used has shifted a lot,” he said. “The

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

SEPTEMBER 3, 2019

billion in 2016 to $12.12 Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. They publish high-performing SEO-driven content, and each blog post is optimized for conversions. The sophisticated software uses machine learning to improve itself by using data from users’ common mistakes.

Marketing 106

Marketing SEO Banner Audience 106

Digiday

NOVEMBER 20, 2022

Digiday’s survey results found that, indeed, marketers primarily use the data they’ve gathered — be it through in-house or third-party vendors — to personalize ad experiences (72% said they do this), indicating an emphasis on increasing product awareness and purchase conversions. At the end, they receive a lash recommendation.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Martech Series

DECEMBER 9, 2022

The most recent language model, Chat GPT, is an Open AI (Altman, Musk, and other Silicon Valley investors created an artificial intelligence research non-profit organization in 2015) that was created and trained exclusively for conversational engagements. Respond more dynamically – employs Reinforcement learning method.

Non-Profit 138

Non-Profit Conversion Machine Learning Communications 138