MediaFuse

JUNE 6, 2019

A programmatic personalized campaign provides numerous benefits but perhaps the most prominent one is real-time feedback, which allows advertisers to adjust the ad accordingly. In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. Artificial Intelligence. AI is not a new trend at all.

Marketing 52

Marketing CPC CPA CPM 52

InMobi

JULY 15, 2016

Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand display advertising.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

The main focus of the platform is on video ads, although display advertising is also available. The platform takes pride in being “ future-proof ” in terms of audience identity management without third-party cookies. Adobe Advertising Cloud (Formerly TubeMogul). Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 26, 2022

The 1990s in Digital Advertising: Innovation. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. In 2016, the European Union adopted its General Data Protection regulation. First up we have display advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40