InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. However, measuring mobile viewability is still extremely limited. With a slow load time, viewability and completion rates are both severely lessened.

Viewability 52

Viewability Cookies Impressions Ad network 52

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability 77

Viewability MarTech ROI Cookies 77

InMobi

NOVEMBER 27, 2018

To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016. In 2017, advertisers doubled video ad spends over 2016. In short, we found that everyone is embracing video content in all forms.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. million in venture funding since it was founded in 2016. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

InMobi

JULY 15, 2016

With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Reconciling mobile web cookies with Device IDs is a difficult business, especially without the aid of trackers. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Ad Monsters

JUNE 23, 2022

At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. With the end of cookies, pubs need to consider that maybe attention metrics aren’t such a crazy idea afterall. Agency Loft (@Agency_Loft) June 23, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105