Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. Digital marketing is a relatively new industry, but it’s been plagued by fraudsters since its early days. Is Fraud a Big Problem in Affiliate Marketing? million dollars per hour.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Paleo AdTech

DECEMBER 10, 2023

Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model. After the AS adventure, Jeff joined SundaySky as CMO and in 2016 became CCO at Pubmatic, a leading SSP. internet users.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

JULY 14, 2020

As a matter of fact, 38% of digital media professionals see ad fraud as the biggest threat to the success of their marketing campaign in 2020, so having the right protection mechanisms in place can significantly increase your chances of success. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. The ad network was founded back in 2016 and it quickly earned a reputation for delivering high volumes of quality traffic at a very reasonable price, all through an incredibly simple interface.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Brid.tv

NOVEMBER 1, 2022

There are many major industry players on the market, and each comes with its own set of features and tools. Google ADX is an ad exchange owned by Google, and it is a part of one of the largest advertising ecosystems on the market right now. TubeMogul was a robust DSP that joined the Adobe family in 2016.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Karola Karlson

FEBRUARY 1, 2021

The cost of Facebook advertising depends on multiple factors: Your target audience The seasonality Your marketing objective Competition Ad placements Quality of your ad creatives. In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

InMobi

SEPTEMBER 14, 2020

Top of mind is holding onto jobs as ad dollars dry up or and there is some desperation over finding work again in a market saturated with job seekers. When COVID first hit, there was the usual fear of what would happen to the market. The uncertainty and the normalization of that uncertainty in the market feels very familiar, honestly.

Ad Ops 52

Ad Ops CPC CPA CPM 52