2016 CPM Data Management Platform 
MediaFuse
AUGUST 19, 2015
billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Buyer survey’s show they are driving forward with a mission to automate their buying process and bring data into more of their media buys.
Paleo AdTech
DECEMBER 10, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Literally … So we just learned, right?
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Paleo AdTech
APRIL 4, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Literally … So we just learned, right?
Brid.tv
NOVEMBER 1, 2022
The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Aside from the DSP, The Trade Desk also features a data management platform (DMP).
Clearcode
APRIL 26, 2022
In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. But we’ve also seen some large tech companies take action and introduce changes to strengthen privacy for their users.
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