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A programmatic personalized campaign provides numerous benefits but perhaps the most prominent one is real-time feedback, which allows advertisers to adjust the ad accordingly. In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. Artificial Intelligence. AI is not a new trend at all.
It supports almost any ad format out there, from display and video ads to text-based search result page advertisements. The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). Adobe Advertising Cloud (Formerly TubeMogul).
In 2016, the European Union adopted its General Data Protection regulation. Ad networks were first introduced in the mid-1990s as a way to help publishers sell their available ad inventory and help advertisers scale their digital ad campaigns across many different sites without having to deal with each publisher directly.
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