Digiday
JUNE 6, 2022
Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. So anyone who wants a different format or is using a demand-side platform other than The Trade Desk must continue doing so through other SSPs.
InMobi
JULY 10, 2018
Between 2016 and the first three months of 2018, these brand awareness campaigns have gone from accounting for 43 percent of all global video ad spend to 70 percent. For example, between 2016 and 2017, while global ad spend grew 109 percent, global in-app video ad inventory only increased 31 percent. in this regard.
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Digiday
OCTOBER 11, 2022
At that time, they were very anti ever working with a [demand side platform]. For some, iAd was ahead of its time, but in particular, many ad buyers thought that Apple didn’t permit its sales staff with the humility and flexibility necessary to make it as a vendor on Madison Avenue, hence it was effectively wound up in 2016.
VideoWeek
FEBRUARY 20, 2024
Vizio launched SmartCast across all its devices in 2016, and introduced its own streaming service, WatchFree, in 2018. In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels.
Brid.tv
NOVEMBER 1, 2022
In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.
Digiday
OCTOBER 25, 2022
For instance, auditors approached Google — a potentially abundant source of insights given the ubiquity of both its buy- and sell-side ad tech tools — and requested it participate in the study. Google seemingly punted and told auditors that it does not have access to sell-side data, as that information belongs to publishers, sources said.
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!
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