Remove 2016 Remove Demand Side Platform Remove Header Bidding
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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. Adtelligent also won awards as one of the fastest-growing US companies in 2016. Header Bidding Platform increases programmatic yield.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

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What is OpenRTB & How Does It Work?

Lemonads

exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2016, the European Union adopted its General Data Protection regulation. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. The regulation was then enforced 2 years later on May 25, 2018.