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Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-sideplatform primarily aiming at the United States market. Adtelligent also won awards as one of the fastest-growing US companies in 2016. HeaderBiddingPlatform increases programmatic yield.
In turn, the ad exchange forwards the offer to a demand-sideplatform , which tailors to advertisers, and creates an auction for the real estate. The demand-sideplatform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.
exchanges, networks working with publishers, and sell-sideplatforms) and competitive buyers of that inventory (bidders, demand-sideplatforms, or networks working with advertisers). OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.
In 2016, the European Union adopted its General Data Protection regulation. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. The regulation was then enforced 2 years later on May 25, 2018.
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