Single Grain

JUNE 13, 2023

Statista ) Dive Deeper: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships Display Advertising Revenue Statistics The global programmatic display ad spend is projected to reach $558 million in 2023. native advertising will make up 59.7% of all display advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

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Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2016

Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand display advertising.

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Rich Media Impressions Video Ads Ad Inventory 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. Although native ads are meant to look like the surrounding content, there still needs to be a clear and prominent disclaimer stating that they are paid advertisements. Now we’ll look at some of the main digital advertising channels.

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Advertising Header Bidding Ad Server Ad Exchange 40