Single Grain

JUNE 13, 2023

billion people will use mobile globally by 2023, increasing the potential of generating revenues through mobile advertising. TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 5, 2015

Programmatic advertising , involving automated buying of advertising inventory, will further evolve in 2015. According to the IDC, global programmatic spend, including all mobile, online display and video advertising will account for USD14.7 Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

Needless to say, these platforms come with all the tools and features that advertisers use, such as audience targeting. Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. Adobe Advertising Cloud (Formerly TubeMogul).

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

VideoWeek

JUNE 17, 2022

Short-form video app Triller has called off its previously announced $5 billion merger with public video ad tech company SeaChange, Reuters reported this week. This follows from rates of 12 percent in 2016 and 15 percent in 2020. Triller Calls Off SeaChange Merger and Targets IPO. logos) in a ‘sponsored by’ manner.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. In this final section, we’ll look at the main digital advertising mediums and channels. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format. First up we have display advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40