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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. SmartyAds uses machine learning tech and real-time market data to determine the optimal floor price for each piece of inventory, achieve high ad fill rates , forecast and track ad performance, and more.

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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. The companies formed VodafoneZiggo in 2016, with each holding a 50 percent stake.