Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

NewProgrammatic

FEBRUARY 24, 2022

In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. After all, the majority of the population uses mobile devices, and most hold onto them at all times. There was never a better way to gather information about a person’s habits, likes, and dislikes.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Automatad Inc.

FEBRUARY 14, 2022

PPIDs are used to facilitate measurement and targeting without third-party cookies. However, they are only limited to a specific publisher’s media since PPIDs are usually attached to logged-in users or a first-party cookie. The New York Times’ Subscription-first Strategy. Back then, The Times had only 1.6

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101