Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice. You can see this in the Lead Pipeline Dashboard below.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

NewProgrammatic

FEBRUARY 24, 2022

In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. User experience comes first.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101