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GDPR Is An Enforcement Nightmare, But Its Impact Is Massive

AdExchanger

When the General Data Protection Regulation (GDPR) was passed in 2016, it was a wake-up call for anyone that handled consumer data. Continue reading » The post GDPR Is An Enforcement Nightmare, But Its Impact Is Massive appeared first on AdExchanger. When the law went into.

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Oracle says goodbye to the adtech business

Martech

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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What the Pivot to Privacy has Meant for Mobile

Exchange Wire

If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [.] The post What the Pivot to Privacy has Meant for Mobile appeared first on ExchangeWire.com.

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Data and Privacy: The State of Play

Exchange Wire

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

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Oracle Quietly Exits the Advertising Business

VideoWeek

In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. AddThis had previously had to shut off access to data from EU users, in order to comply with GDPR. The Wall Street Journal claimed the deal to be worth more than $1.2

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Best Consent Management Platforms for 2022

Playwire

In 2016, you had Europe's General Data Protection Regulation (GDPR). The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. Two years later, you had the ?? California Consumer Privacy Act (CCPA). And in 2020, there was Brazil's General Personal Data Protection Law (LGPD).

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

Fast-forward to 2016, when Facebook faced public scrutiny over its role in the Cambridge Analytica scandal. GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020.

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