MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. It gets its name from the code, placed in the headers of websites, that displays ad inventory for rival exchanges.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Digiday

SEPTEMBER 12, 2024

Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the introduction of new publisher tools to compete with header bidding.

Header Bidding 100

Header Bidding Media Marketing Advertising 100

Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Adoption of Header Bidding. Header bidding has been slow to attract publishers’ attention and ad spend despite having existed for some time now.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Monetize More

DECEMBER 29, 2022

Header bidding may seem like a daunting frontier. Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. To get you started on learning ad ops, subscribe to the MonetizeMore blog.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. Are Unified Auctions Synonymous with Header Bidding? To the average publisher, a user is worth around $10. We think so!

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

MediaFuse

DECEMBER 15, 2016

What will be the biggest change to happen to digital advertising in 2016? Header bidding technology has completely changed the game. Header bidding “flattens the waterfall” and allows valuable top-tier inventory to be placed ahead of direct buys.

Header Bidding 52

Header Bidding Ad Server Non-Profit Banner 52