Remove 2016 Remove Header Bidding Remove Video Ads
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Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate

Automatad Inc.

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Programmatic video ad spending is expected to grow to $62.96 Adoption of Header Bidding. Programmatic Video Ad Spending.

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2023 New Year’s Resolutions for New Publishers – MEME Edition

Monetize More

Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Header bidding may seem like a daunting frontier. Get a head start by taking some risks.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360. Omnichannel Monetization.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2016, the European Union adopted its General Data Protection regulation. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction. DSPs) before their ad server loads other tags, such as direct deals. Examples include text ads, video ads and audio ads.

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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

offers extensive ad-based monetization options. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits.