Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. The SSP is an extension of this marketplace.

Media 88

Media Demand Side Platform Ad Tech Impressions 88

Martech Series

AUGUST 5, 2022

Lloyd Metz , Managing Director of ICV Partners, which invested in SG360° in 2016, said, “We conducted an extensive search for a permanent CEO following the unexpected passing of John Wallace. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

VideoWeek

AUGUST 1, 2023

Using DSP impression-level data feeds, first-party data and measurement data provided by brands and agencies, the AI generates custom bidding algorithms for clients, aligned with their KPIs. million in venture funding since it was founded in 2016. It has integrations with DSPs such as The Trade Desk, Google DV360 and Microsoft’s Xandr.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

All About Advertising Law

MARCH 26, 2021

Rogers involved a claim by actress Ginger Rogers that a film titled Ginger and Fred violated the Lanham Act by creating the false impression that she sponsored the movie. Grimaldi , 875 F.2d 2d 994 (2d Cir. See VIP Prods., Jack Daniel’s Props., LEXIS 13387 (D. ” Louis Vuitton Malletier, S.A. My Other Bag, Inc. ,

Impressions 59

Impressions Communications 59

MediaFuse

AUGUST 19, 2015

billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Advertisers are not guaranteed to be on a specific publisher’s website or to receive a specific quantity of impressions. billion in 2015 and $20.41

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Demand Side Platform 64

Demand Side Platform Impressions Education Ad Server 64

InMobi

JULY 10, 2018

But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. For example, between 2016 and 2017, while global ad spend grew 109 percent, global in-app video ad inventory only increased 31 percent.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Chief Martech

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. The way these two dimensions are interwoven is impressive and instructional. We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks.

MarTech 112

MarTech Marketing Impressions 112

Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Therefore, in 2018 the company decided to change its business strategy drastically.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. They could access this information before Google, essentially cutting in line to bid for desirable impressions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) Microsoft acquired LinkedIn in 2016. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) Microsoft acquired LinkedIn in 2016. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A We also use several of these for managing our ecosystem. But ecosystems certainly aren’t unique to martech.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. They wanted to switch to Amazon to promote their brand, using their impressive search and advertising capabilities. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. The highest bidder will get the impression. connected to the ad server (for example, Google Ad Exchange).

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance.

Viewability 52

Viewability Cookies Impressions ROI 52

Digiday

JULY 27, 2022

Geopath used to be known as the rather uninteresting name of Traffic Audit Bureau until 2016, and its mission was to simply count the traffic passing the billboards of its member companies, the largest three remain Lamar, Clear Channel Outdoor and Outfront.

Media 69

Media Food Agency Ad Tech 69

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

All About Advertising Law

AUGUST 12, 2022

Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. In the 1990s, before law school, one of the authors of this article worked at what was then known as an interactive advertising agency.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Basis

OCTOBER 11, 2024

Audio ads have been shown to garner 50% more audience attention per impression than key benchmarks across other channels like TV, social, video, and display. This slow growth sits in contrast to Amazon Music’s pre-pandemic years, when it more than doubled the size of its audience between 2016 and 2019. million in 2028.

Advertising 80

Advertising Pop-Up Brand Awareness Audience 80

Clearcode

SEPTEMBER 1, 2022

Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Increased transparency: By providing advertisers with a clear path to their inventory, publishers can help increase transparency into the media supply chain and allow advertisers to buy more impressions. DPO vs SPO. What’s Next?

Ad Server 95

Ad Server Ad Exchange Demand Side Platform Ad Space 95

Advertising to Baby Boomers

MARCH 15, 2017

By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% Then there’s the ads. Mad Men was either 40 years behind the times or 50 years ahead of it.

Healthcare 40

Healthcare Impressions Agency Media 40

Advertising to Baby Boomers

MAY 1, 2017

You certainly get the ‘hard-sell’ impression that if you don’t buy and play these games, eventually your brain will leak out of your nose and ears… Now we have proof. Or are they a new breed in a long line of cognitive games that go back to counting pebbles on a cave floor?

Entertainment 40

Entertainment Impressions Marketing 40

Digiday

OCTOBER 11, 2022

According to sources, this was a premium offering that was impressive but overpriced, and launched in a manner that was largely out of sync with market sentiment.

Agency 91

Agency Media Demand Side Platform Ad Tech 91

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. You’ve just landed in the right spot! First, let’s take a step back and see what Real-time Bidding (RTB) truly is.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JULY 12, 2022

Last week, Inven Global, an endemic journalism operation that has covered esports since 2016, laid off the majority of its editorial staff, citing decreasing traffic and fears of the coming recession. “I know that some bigger publications have seen fewer impressions and less traffic, as Esports News UK has.”

Media 89

Media Non-Profit Audience Impressions 89

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 per click in the second quarter of 2016. Only time will tell.

CPM 52

CPM CPC Advertising Banner 52

Digiday

FEBRUARY 13, 2023

It’s about leveraging the Super Bowl to drive impressions, reach and engagement, said Justin Reekie, vp of marketing at Tushy, who added that finding a way to get people to engage with the brand does more to drive engagement than a traditional 30-second spot. What are the current dynamics for direct to consumer businesses?

Marketing 69

Marketing Brand Awareness Retail Agency 69

Martech

MARCH 18, 2024

This was about 2015, 2016, and he introduced predictive analytics to our team. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.” Q: How did you and Chris Penn meet? A: Chris was the VP of the team I got brought in as the director of at this PR agency.

Pharmaceuticals 60

Pharmaceuticals Machine Learning Agency Healthcare 60

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising.

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JULY 15, 2016

With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Partnering with an independent player that helps differentiate between in-view impressions and out of view impressions is helpful in avoiding wastage of impressions.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

NOVEMBER 29, 2023

Work With Us TikTok Is Here to Stay Launched in 2016 by the Chinese company ByteDance, the platform quickly gained global recognition, especially among younger demographics. Plus, we’ll cover how to navigate the organic side of the platform and the strategies that can help your brand thrive on this dynamic social media channel.

Media 52

Media Audience Entertainment Education 52