Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. The SSP is an extension of this marketplace.

Media 90

Media Demand Side Platform Ad Tech Impressions 90

InMobi

SEPTEMBER 19, 2016

On taking a deeper look and analysing millions of video ad impressions delivered by our network, we extrapolated some actionable insights for our advertisers. 2016 [2] Ooyala, 2016 Based on these insights, we present to you the infographic, “The Hurried Indian”. You can download this infographic from here. [1] 1] Comscore Inc.,

Video Ads 52

Video Ads Impressions Advertising 52

MediaFuse

AUGUST 19, 2015

billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Advertisers are not guaranteed to be on a specific publisher’s website or to receive a specific quantity of impressions. billion in 2015 and $20.41

Impressions 52

Impressions Ad network CPM Data Management Platform 52

InMobi

JULY 3, 2018

InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. And video ads are highly valuable impressions.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Martech Series

AUGUST 5, 2022

Lloyd Metz , Managing Director of ICV Partners, which invested in SG360° in 2016, said, “We conducted an extensive search for a permanent CEO following the unexpected passing of John Wallace. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A We also use several of these for managing our ecosystem. But ecosystems certainly aren’t unique to martech.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

InMobi

JULY 10, 2018

But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. For example, between 2016 and 2017, while global ad spend grew 109 percent, global in-app video ad inventory only increased 31 percent.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

All About Advertising Law

MARCH 26, 2021

Rogers involved a claim by actress Ginger Rogers that a film titled Ginger and Fred violated the Lanham Act by creating the false impression that she sponsored the movie. Grimaldi , 875 F.2d 2d 994 (2d Cir. See VIP Prods., Jack Daniel’s Props., LEXIS 13387 (D. ” Louis Vuitton Malletier, S.A. My Other Bag, Inc. ,

Impressions 59

Impressions Communications 59

Chief Martech

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. The way these two dimensions are interwoven is impressive and instructional. We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks.

MarTech 113

MarTech Marketing Impressions 113

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. They could access this information before Google, essentially cutting in line to bid for desirable impressions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance.

Viewability 52

Viewability Cookies Impressions Ad network 52

All About Advertising Law

AUGUST 12, 2022

Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. In the 1990s, before law school, one of the authors of this article worked at what was then known as an interactive advertising agency.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) Microsoft acquired LinkedIn in 2016. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) Microsoft acquired LinkedIn in 2016. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Clearcode

SEPTEMBER 1, 2022

Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Increased transparency: By providing advertisers with a clear path to their inventory, publishers can help increase transparency into the media supply chain and allow advertisers to buy more impressions. DPO vs SPO. What’s Next?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Digiday

OCTOBER 11, 2022

According to sources, this was a premium offering that was impressive but overpriced, and launched in a manner that was largely out of sync with market sentiment.

Agency 92

Agency Media Demand Side Platform Ad Tech 92

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. They wanted to switch to Amazon to promote their brand, using their impressive search and advertising capabilities. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

JULY 12, 2022

Last week, Inven Global, an endemic journalism operation that has covered esports since 2016, laid off the majority of its editorial staff, citing decreasing traffic and fears of the coming recession. “I know that some bigger publications have seen fewer impressions and less traffic, as Esports News UK has.”

Media 91

Media Non-Profit Audience Impressions 91

Digiday

JULY 27, 2022

Geopath used to be known as the rather uninteresting name of Traffic Audit Bureau until 2016, and its mission was to simply count the traffic passing the billboards of its member companies, the largest three remain Lamar, Clear Channel Outdoor and Outfront.

Media 69

Media Food Agency Ad Tech 69

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Advertising to Baby Boomers

MARCH 15, 2017

By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% Then there’s the ads. Mad Men was either 40 years behind the times or 50 years ahead of it.

Healthcare 40

Healthcare Impressions Agency Media 40

VideoWeek

AUGUST 1, 2023

Using DSP impression-level data feeds, first-party data and measurement data provided by brands and agencies, the AI generates custom bidding algorithms for clients, aligned with their KPIs. million in venture funding since it was founded in 2016. It has integrations with DSPs such as The Trade Desk, Google DV360 and Microsoft’s Xandr.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Therefore, in 2018 the company decided to change its business strategy drastically.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising.

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JULY 15, 2016

With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Partnering with an independent player that helps differentiate between in-view impressions and out of view impressions is helpful in avoiding wastage of impressions.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

AUGUST 23, 2019

If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. This character should be interesting and well-defined enough to leave an impression in the minds of the people: Your entire story must revolve around this person. 5 Principles of Storytelling.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

DECEMBER 18, 2019

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Facebook currently has about 7 million advertisers, up from 4 million in 2016. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. Why do costs keep going up?

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Advertising to Baby Boomers

MAY 1, 2017

You certainly get the ‘hard-sell’ impression that if you don’t buy and play these games, eventually your brain will leak out of your nose and ears… Now we have proof. Or are they a new breed in a long line of cognitive games that go back to counting pebbles on a cave floor?

Entertainment 40

Entertainment Impressions Marketing 40

All About Advertising Law

MAY 7, 2018

The Guidelines inform an Interpretation Guideline under the Canadian Code of Advertising Standards (the “Code”), issued in October 2016, requiring that any “material connection” between an influencer and a brand be “clearly and prominently disclosed in close proximity to the representation about the product or service.”

Impressions 40

Impressions Advertising 40

Basis

OCTOBER 11, 2024

Audio ads have been shown to garner 50% more audience attention per impression than key benchmarks across other channels like TV, social, video, and display. This slow growth sits in contrast to Amazon Music’s pre-pandemic years, when it more than doubled the size of its audience between 2016 and 2019. million in 2028.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 per click in the second quarter of 2016. Only time will tell.

CPM 52

CPM CPC Advertising Banner 52