Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Troops.ai, a 2016-founded revenue and communication platform, uses bots in Microsoft Teams and Slack to provide CRM data from platforms like Salesforce. Salesforce acquires Troops.ai.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Lemonads

AUGUST 26, 2020

Acquired by Impact in 2016, the platform has remained one of the best anti-fraud tools for the digital marketing space. Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Martech

MARCH 18, 2024

And he was experimenting with machine learning and AI. This was about 2015, 2016, and he introduced predictive analytics to our team. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.” Q: How did you and Chris Penn meet?

Pharmaceuticals 61

Pharmaceuticals Machine Learning Agency Healthcare 61

InMobi

APRIL 23, 2019

This pushes the smarter publishers to optimize towards LTV vs. impression volume (if they hadn’t been already), which is generally a good best practice to set across the industry anyway. How many impressions are you sacrificing to keep the ad unrefreshed for that length of time? That AdOps people would care about users.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Brid.tv

NOVEMBER 1, 2022

Platform Type Minimum Traffic SSP 100 million monthly impressions. Platform Type Minimum Traffic SSP, DSP, Ad Exchange 10 million monthly impressions. TubeMogul was a robust DSP that joined the Adobe family in 2016. Get access to premium Google ADX inventory with a reliable Google MCM partner. Start Monetizing.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

OCTOBER 20, 2020

Pretty impressive. The biggest AR game ever took over the planet in 2016 and has continued to captivate gamers ever since. 1) Interactive Infographics. Today, 40.2% of marketers say that infographics are the best visual format for audience engagement — more than videos, presentations, and data visualizations.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

SEPTEMBER 3, 2019

billion in 2016 to $12.12 These viral videos launched the brand in 2006, garnering 6 million views in the first six days , but the impressive thing about BlendTec is their continued commitment to content marketing with numerous recipes on their website and another YouTube channel dedicated to blending actual food. Content marketing.

Marketing 106

Marketing SEO Banner Audience 106