Martech Series

FEBRUARY 28, 2023

Marketing Technology News: Informatica Recognizes the Most Influential Data Leaders of 2022 Buonasera has more than a decade of advertising technology experience. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. We see tremendous growth ahead in the company’s existing and adjacent markets and look forward to supporting Madhive to further accelerate the company’s journey.”

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. The SSP is an extension of this marketplace.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A In marketing — and therefore in martech — ecosystem-related plays are blossoming. They just don’t always recognize it.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Ad Monsters

OCTOBER 15, 2024

But, candidates and their marketing teams may be fumbling on a key component of their playbook that could be the difference between first and second place: advertising to cookieless voters. Valuable Audiences Would Hillary Clinton have won the 2016 presidential election if she spent any time at all in Wisconsin?

Cookies 111

Cookies Audience Advertising Impressions 111

Chief Martech

MAY 8, 2024

Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Bravo, Sargento. Nicely done, SAS!

MarTech 113

MarTech Marketing Impressions 113

Martech Series

AUGUST 5, 2022

SG360° , an industry-leading provider of performance-driven direct marketing solutions, announced that effective immediately, the SG360° Board has appointed Edward (Ed) Carroll permanent President and Chief Executive Officer. Marketing Technology News: CloudOffix Adds A New Partnership In The African Continent.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. As per eMarketer forecast travel marketers will spend $4.7 billion in 2016 on digital advertising which includes both online and mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

Digiday

FEBRUARY 13, 2023

Advertising’s big night has come and gone — the massive ad spend required for this year’s Super Bowl had some seasoned marketers sitting it out altogether while others pushing for more bang for their buck. It also incentivizes people to pay attention to the brand more around the Big Game and, marketers hope, afterwards.

Marketing 69

Marketing Brand Awareness Retail Agency 69

MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Book My Free Marketing Consultation. Facebook currently has about 7 million advertisers, up from 4 million in 2016.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

MAY 1, 2023

However, Roomify’s Amazon page is up against other better-known competitors that generate traffic from Millennials and Gen Zs, which make up most of their market share. The Amazon marketing team also made some changes to Roomify’s current optimizations. market to generate leads for new customers internationally.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

OCTOBER 11, 2022

One source said that a few months ago, Apple was talking about an ad sales approach that more closely resembled selling search than a traditional audience-based pitch that most TV sellers take to market. where it now has a 50% share, during June.

Agency 90

Agency Media Demand Side Platform Ad Tech 90

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The tech industry is very wealthy, if you look closely.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance.

Viewability 52

Viewability Cookies Impressions Ad network 52

Basis

OCTOBER 11, 2024

But what consumer listening habits can marketers tap into to drive performance? The Digital Audio Advertising Market Is Building Momentum A perfect storm of circumstance and opportunity is propelling digital audio into the marketing spotlight. Just how effective are audio ads, really? Hint: very.) Hint: everywhere.)

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Expert Market Research ) 7.33 Expert Market Research ) 7.33

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Clearcode

SEPTEMBER 1, 2022

Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Increased transparency: By providing advertisers with a clear path to their inventory, publishers can help increase transparency into the media supply chain and allow advertisers to buy more impressions. DPO vs SPO. What’s Next?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Digiday

JULY 27, 2022

Geopath used to be known as the rather uninteresting name of Traffic Audit Bureau until 2016, and its mission was to simply count the traffic passing the billboards of its member companies, the largest three remain Lamar, Clear Channel Outdoor and Outfront. They’re becoming a core basis of information for our industry.”.

Media 69

Media Food Agency Ad Tech 69

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Mobile video is also evolving as more marketers start to understand the nuances of mobile usage.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. Adtelligent also won awards as one of the fastest-growing US companies in 2016. Advertisers buy impressions via ad platforms , and publishers sell ad inventory.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. This raised many questions around the topic of bias in marketing - especially models that are inaccurately built based on confirmation bias. What are the causes of bias in marketing?

Verification services 52

Verification services Advertising Viewability Impressions 52

Advertising to Baby Boomers

MARCH 15, 2017

By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% Then there’s the ads. 02 JULY 2008 Demand for older models grows 13 JUNE 2013 Are you model material?

Healthcare 40

Healthcare Impressions Agency Media 40

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Advertising to Baby Boomers

MAY 1, 2017

And that’s what bothered me about the marketing – and still does. You certainly get the ‘hard-sell’ impression that if you don’t buy and play these games, eventually your brain will leak out of your nose and ears… Now we have proof. More bad news for brain games: Think brain games make you smarter? This seems to be the claim.

Entertainment 40

Entertainment Impressions Marketing 40

Digiday

JUNE 9, 2022

The reported $1 billion deal was completed earlier this week on Sunday and gives the software company access to a host of tools that serve both the buy and sell-side of the market. First, the plan to become a publicly-listed company was mooted in Spring 2016. For better or worse, once a narrative takes hold, it can drive markets.

Ad Tech 72

Ad Tech Marketing Media Advertising 72

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This means targeting wide swaths of a market across several countries or individual, high-value customers with ease – all without having to have a direct relationship with the media sellers and their platforms.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. This pricing model is typically used by advertisers and marketers with ad campaign goals further down the proverbial funnel. per click in the second quarter of 2016. In 2016, the average CPC worldwide was $0.27. Only time will tell.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

SEPTEMBER 15, 2020

Below it, you’ll have the option to choose the locations you want to track, so add the markets that are relevant to you: Finally, you can compare your performance against up to five competitors — an extremely useful piece of insight that allows you to gauge your position in the market. How to Secure a #1 Search Result Ranking.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Karola Karlson

JANUARY 16, 2021

If you’re reading this article, you’re probably a marketer looking to advertise on Instagram. One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Instagram ads cost can reach up to $3.50 Instagram Ads Have a High ROI.

CPC 52

CPC ROI CPM Conversion 52