MediaFuse

AUGUST 19, 2015

billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Buyer survey’s show they are driving forward with a mission to automate their buying process and bring data into more of their media buys.

Impressions 52

Impressions Ad network CPM Data Management Platform 52

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO). What Is Demand Path Optimization (DPO)?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Single Grain

NOVEMBER 29, 2023

Staying relevant in the world of social media marketing is a challenge. So how do you take your social media marketing strategy to the next level? In this article, we will cover TikTok for business and discuss why it’s essential for brands to use this app in their social media strategy. million videos.

Media 52

Media Audience Entertainment Education 52

Digiday

APRIL 26, 2023

This week’s Media Briefing looks at how publishers’ cash flow is turning into a trickle, thanks to elongated payment windows that are reaching upwards of 180 days. It sucks,” said a media executive at a midsize digital publication who spoke to Digiday on the condition of anonymity. So why do media partners?”

Media 72

Media Ad Tech Agency Food 72

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) Microsoft acquired LinkedIn in 2016. adults are on LinkedIn. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Digiday

JULY 27, 2022

Every single one of those activities has some sort of out-of-home (OOH) platform or media company that targets each activity, which is why many agency revenue prognostications project OOH to fare better than most media in their forecasts. Geopath worked with PwC to establish what Mabin called four “imperatives” for the industry.

Media 69

Media Food Agency Ad Tech 69

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance.

Viewability 52

Viewability Cookies Impressions Ad network 52

Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. New research has found that podcast advertising delivers 4.9

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin! billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

AUGUST 1, 2023

DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. Using DSP impression-level data feeds, first-party data and measurement data provided by brands and agencies, the AI generates custom bidding algorithms for clients, aligned with their KPIs.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. How do brand advertisers trust that each of their media partners is working in their best interest? That will likely change.

Verification services 52

Verification services Advertising Viewability Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Rich media ads are heavily dependent on the publisher’s capability to render the elements.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Adtelligent

JUNE 9, 2021

The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Adtelligent also won awards as one of the fastest-growing US companies in 2016. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. The worldwide study of data shows that by Q3, the IT, media, and telecom industries were mostly responsible for the global tech M&A deals that were already close to $3 trillion.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Advertising to Baby Boomers

MARCH 15, 2017

By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% By Chuck Nyren … Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth.

Healthcare 40

Healthcare Impressions Agency Media 40

Single Grain

AUGUST 23, 2019

It lets businesses engage with customers in a fragmented media world. If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. It adds a human element to your content and, thus, brand. Stories help share your brand vision in the most pleasant manner.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Facebook currently has about 7 million advertisers, up from 4 million in 2016. Why do costs keep going up?

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

FEBRUARY 10, 2020

So how do you know which of those marketing channels (blog, social media, emails, paid ads, etc.) Social media platforms like Twitter and Instagram have popularized the use of the hashtag, which essentially is just words with a pound sign (#) in front of them. contributed to the conversion and by how much? Evergreen Content.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This means targeting wide swaths of a market across several countries or individual, high-value customers with ease – all without having to have a direct relationship with the media sellers and their platforms.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 9, 2022

In fairness, few media execs had AppNexus figured out. It had built customisable solutions for media buyers (it was the first ad tech vendor to support custom algorithms for digital ad targeting and programmatic bidding) and embedded itself with publishers through direct integrations. Well, AppNexus almost did.

Ad Tech 72

Ad Tech Marketing Media Advertising 72

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. This marks a major play in live sports from Apple’s TV service. The Week in Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

InMobi

DECEMBER 13, 2012

Smart Phones leading Mobile Internet adoption According to eMarketers global media intelligence report , the total number of mobile Internet users will be close to 85M by end of 2012. The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. This represents a 170% year on year growth.

Finance 40

Finance Entertainment Media Impressions 40

InMobi

NOVEMBER 29, 2012

The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. Data suggests that smart phone users in India are now moving towards a new set of what we call SMS apps - Sports, Media and Social apps. Interestingly though, soccer related properties like goal.com have also been impressive in their reach.

Finance 40

Finance Entertainment Media Impressions 40

Banner Flow

DECEMBER 7, 2016

Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. So, not only was the reach impressive, but the engagement was fantastic too. Rich media banner ads. The only question is, what type of rich media will work best for you?

Advertising 52

Advertising Banner Rich Media Retargeting 52

MediaFuse

JUNE 6, 2019

In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. AI influences the media-related decisions as it provides very accurate and detailed data directly impacting the effectiveness of marketing efforts. AI is not a new trend at all. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Clearcode

JANUARY 22, 2023

It wasn’t until mainstream media picked up on this process of collecting mass amounts of user data and tracking people across the Internet that Internet users, privacy advocates and governments started to take notice. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. 2014 will see brands and developers discover more creative ads involving innovative rich media formats. billion in 2016. Rising Mobile Currency – Thewidespread adoption of smartphones has seen a rise in the adoption of mobile wallets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Single Grain

SEPTEMBER 15, 2020

SEO drives 1,000%+ more traffic than organic social media. A staggering five years later, he remains the #1 search result for “online marketing”: Just think about that — he only had a 10% success rate with those emails, and it all happened over one month, yet it was enough for him to hit the number one spot by August 2016.

SEO 52

SEO Impressions Real Estate Click Through Rate 52