Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. In fact, VAST ads load within 0.06

Viewability 52

Viewability Cookies Impressions Ad network 52

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Its advanced feature set also predicts which factors may improve viewer engagement and user experience, enabling you to deliver more engaging video content. With less ad fraud, you get more reliable data.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

AUGUST 23, 2019

How to Craft a High Converting Explainer Video. If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. Think ahead to the future: Nike created a web series back in 2016 when the trend of watching web series was slowly catching up among Millennials.

Marketing 111

Marketing Audience Banner Impressions 111

Brid.tv

NOVEMBER 1, 2022

Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. It supports almost any ad format out there, from display and video ads to text-based search result page advertisements. Omnichannel Monetization. Real-Time Performance Tracking.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. Facebook’s introduction of video on Instagram and the success of Twitter -owned Vine has created new avenues in mobile marketing via social networks. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

NewProgrammatic

FEBRUARY 24, 2022

In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Video advertising as the key to reaching younger audiences. User experience comes first.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. Mobile ad fraud, on the other hand, relies on click farms and harder-to-detect techniques.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. This follows from rates of 12 percent in 2016 and 15 percent in 2020.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Ad Beat

JULY 26, 2019

increase from 2016) and their market valuation was projected to be US$98.2 In 2016, the company introduced the New Money campaign that aimed to simultaneously make a strong statement about the future of money and unveil the new PayPal to the masses. billion in 2002. New Money’ campaign.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Karola Karlson

FEBRUARY 1, 2021

For quick reference, here are the currently available Facebook ad placements: Facebook Desktop newsfeed Facebook Mobile newsfeed Instant Articles In-stream videos Facebook Desktop right column Instagram feed Instagram Stories Facebook Audience Network Facebook Messenger home Messenger Sponsored messages. Mind blown – Image source.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

Brid.tv

SEPTEMBER 5, 2022

offers extensive ad-based monetization options. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits. Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

MediaFuse

MAY 5, 2017

The catalyst city for the scam was New York and began in April 2016, managing to evade detection because it involved actual users rather than bots, masqueraded traffic and blanketed fraudulent online portals so they’d be off the radar of scientists. Infographic by Video Ad News.

Pop-Up 52

Pop-Up Video Ads Impressions Media 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. This is how we are reinforcing Joyn’s clear promise to bundle the most diverse content for viewers in one place, for free.”

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

MARCH 21, 2025

Roku Users Frustrated by Pre-Homescreen Video Ads Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, The Verge reported on Monday. So putting video ads strategically in different locations on our home screen is part of it. We have no intention of breaking it.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52