2016 Impressions Viewability 
InMobi
JULY 31, 2017
In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. However, measuring mobile viewability is still extremely limited. With a slow load time, viewability and completion rates are both severely lessened.
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!
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VideoWeek
AUGUST 1, 2023
The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. million in venture funding since it was founded in 2016. Scibids meanwhile has raised $7.2
InMobi
DECEMBER 6, 2016
I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard.
InMobi
JULY 15, 2016
With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Users love consuming video, more so with the convenience of their mobile devices.
Single Grain
AUGUST 23, 2019
If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. This character should be interesting and well-defined enough to leave an impression in the minds of the people: Your entire story must revolve around this person. 5 Principles of Storytelling.
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!
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